Summary

Setting a target service level or fill rate is a strategic decision about inventory risk management. Choosing service levels can be difficult. Relevant factors include current service levels, replenishment lead times, cost constraints, the pain inflicted by shortages on you and your customers, and your competitive position. Target setting is often best approached as a collaboration among operations, sales and finance. Inventory optimization software is an essential tool in the process.

Service Level Choices

Service level is the probability that no shortages occur between when you order more stock and when it arrives on the shelf. The reasonable range of service levels is from about 70% to 99%. Levels below 70% may signal that you don’t care about or can’t handle your customers. Levels of 100% are almost never appropriate and usually indicate a hugely bloated inventory.

Factors Influencing Choice of Service Level

Several factors influence the choice of service level for an inventory item. Here are some of the more important.

Current service levels:
A reasonable place to start is to find out what your current service levels are for each item and overall. If you are already in good shape, then the job becomes the easier one of tweaking an already-good solution. If you are in bad shape now, then setting service levels can be more difficult. Surprisingly few companies have data on this important metric across their whole fleet of inventory items. What often happens is that reorder points grow willy-nilly from choices made in corporate pre-history and are rarely, sometimes never, systematically reviewed and updated. Since reorder points are a major determinant of service levels, it follows that service levels “just happen”. Inventory optimization software can convert your current reorder points and lead times into solid estimates of your current service levels. This analysis often reveals subset of items with service levels either too high or too low, in which case you have guidance about which items to adjust down or up, respectively.

Replenishment lead times:
Some companies adjust service levels to match replenishment lead times. If it takes a long time to make or buy an item, then it takes a long time to recover from a shortage. Accordingly, they bump up service levels on long-lead-time items and reduce them on items for which backlogs will be brief.

Cost constraints:
Inventory optimization software can find the lowest-cost ways to hit high service level targets, but aggressive targets inevitably imply higher costs. You may find that costs constrain your choice of service level targets. Costs come in various flavors. “Inventory investment” is the dollar value of inventory. “Operating costs” include both holding costs and ordering costs. Constraints on inventory investment are often imposed on inventory executives and always imply ceilings on service level targets; software can make these relationships explicit but not take away the necessity of choice. It is less common to hear of ceilings on operating costs, but they are always at least a secondary factor arguing for lower service levels.

Shortage costs:
Shortage costs depend on whether your shortage policy calls for backorders or lost sales. In either case, shortage costs work counter to inventory investment and operating costs by arguing for higher service levels. These costs may not always be expressed in dollar terms, as in the case of medical/surgical supplies, where shortage costs are denominated in morbidity and mortality.

Competition:
The closer your company is to dominating its market, the more you can ease back on service levels to save money. However, easing back too far carries risks: It encourages potential customers to look elsewhere, and it encourages competitors. Conversely, high product availability can go far to bolstering the position of a minor player.

Collaborative Targeting

Inventory executives may be the ones tasked with setting service level targets, but it may be best to collaborate with other functions when making these calls. Finance can share any “red lines” early in the process, and they should be tasked with estimating holding and ordering costs. Sales can help with estimating shortage costs by explaining likely customer reactions to backlogs or lost sales.

The Role of Inventory Optimization and Planning Software

Without inventory optimization software, setting service level targets is pure guesswork: It is impossible to know how any given target will play out in terms of inventory investment, operating costs, shortage costs. The software can compute the detailed, quantitative tradeoff curves required to make informed choices or even recommend the target service level that results in the lowest overall cost considering holding costs, ordering costs, and stock out costs. However, not all software solutions are created equal. You might enter a user defined 99% service level into your inventory planning system or the system could recommend a target service – but it doesn’t mean you will actually hit that stated service level. In fact, you might not even come close to hitting it and achieve a much lower service level. We’ve observed situations where a targeted service level of 99% actually achieved a service level of just 82%! Any decisions made as a result of the target will result in unintended misallocation of inventory, very costly consequences, and lots of explaining to do.So be sure to check out our blog article on how to measure the accuracy of your service level forecast so you don’t make this costly mistake.

Service level is a key performance indicator for companies that put a premium on satisfying customer demand. Service level is defined as the probability of surviving a replenishment lead time without stocking out.

Inventory management best practice begins with setting service level targets, then calculates reorder points (also called Mins) to achieve those targets. These calculations should account for variability in both demand and replenishment lead time. There are many software systems available for doing these calculations. If everything works out, the achieved service level ends up very close to the target service level. Unfortunately, there is often a painful gap between the two.

One reason for the gap is unrealistic models of demand. In many cases, software for calculating reorder points uses textbook formulas based on mathematical assumptions that make analysis simple at the expense of realism.  Many “Inventory 101” textbooks use formulas that assume demand has a Normal distribution (a.k.a. the “bell-shaped curve”) for finished goods and the Poisson distribution for spare parts. Fortunately, there are now inventory optimization and forecasting systems that process the actual demand histories of the inventory items using probabilistic forecasting.  These solutions calculate an accurate estimate of the distribution – not some idealized version.  To learn more check out this past blog on probabilistic forecasting:

But there is a second source of error in textbooks that operates invisibly in many inventory software package:  “undershoot”.

Calculations of reorder points almost always assume that stockouts arise when the total demand during a replenishment interval exceeds the reorder point. For example, assume that demand averages 1 unit per day. If lead time is 5 days, then on average lead time demand is 5 units. Setting the reorder point at 5 units would yield a laughable service level somewhere in the vicinity of 50%. Adding safety stock to the calculation might result in a reorder point of, say, 11 units, which might correspond to a service level of 95%. Another way to say this is, starting at a reorder point of 11 units, there should be a 95% chance of surviving the 5 day lead time without experiencing cumulative demand of more than 11 units. Theoretically!

What’s missing from this analysis is the undershoot phenomenon. Undershoot means that the lead time begins not at the reorder point but below it. Undershoot happens every time the demand that breached the reorder point took the stock down below (not down to) the reorder point. The figure below shows replenishment cycles with and without undershoot.  Undershoot picks your pocket before you even begin to roll the dice. It deludes the inventory professional into thinking his or her reorder points are sufficient to achieve their targets, whereas actual performance will not make the grade.

There is only one situation in which undershoot is not a worry: when demand is always either zero or one unit. In that case, undershoot is impossible. But in all other cases, undershoot is sure to happen to some extent, and it can seriously undercut the service level actually achieved by a given choice of reorder point. Our analyses show that the conditions most vulnerable to undershoot involve highly intermittent and skewed demand with very short lead times – the very conditions being made most common by market trends.

What can be done to protect yourself from the effect of undershoot on reorder point calculations?  Use inventory optimization and forecasting software that isn’t tied to the old textbook assumptions and instead automatically accounts for undershoot when calculating the service level produced by any choice of reorder point.

To see Smart Software’s Inventory Optimization solution in action, register to see a recorded demo below:

What is to blame for having too much of the stuff you don’t need and not enough of the stuff you do need?  Demand and supply variability are often blamed.  These problems are significant and seems impossible to overcome leaving many organizations to simply accept misallocated stock as a cost of doing business.  However, the real problem it isn’t simply late supplier deliveries and unpredictable demand.  These are supply chain planning “facts of life” and it’s how your company addresses them that counts.  Watch Greg Hartunian’s vlog to hear his thoughts and what you can do about it.

Smart Inventory Planning and Optimization automatically calculates the stocking policy that yields the best return for your business considering holding costs, ordering costs, and stock outs.  To see it in action, register below to watch a 12 minute demonstration.