For some of our customers, weather has a significant influence on demand. Extreme short-term weather events like fires, droughts, hot spells, and so forth can have a significant near-term influence on demand.
There are two ways to factor weather into a demand forecast: indirectly and directly. The indirect route is easier using the scenario-based approach of Smart Demand Planner. The direct approach requires a tailored special project requiring additional data and hand-crafted modeling.
Indirect Accounting for Weather
The standard model built into Smart Demand Planner (SDP) accommodates weather effects in four ways:
- If the world is steadily getting warmer/colder/drier/wetter in ways that impact your sales, SDP detects these trends automatically and incorporates them into the demand scenarios it generates.
- If your business has a regular rhythm in which certain days of the week or certain months of the year have consistently higher or lower-than-average demand, SDP also automatically detects this seasonality and incorporates it into its demand scenarios.
- Often it is the cussed randomness of weather that interferes with forecast accuracy. We often refer to this effect as “noise”. Noise is a catch-all term that incorporates all kinds of random trouble. Besides weather, a geopolitical flareup, the surprise failure of a regional bank, or a ship getting stuck in the Suez Canal can and have added surprises to product demand. SDP assesses the volatility of demand and reproduces it in its demand scenarios.
- Management overrides. Most of the time, customers let SDP churn away to automatically generate tens of thousands of demand scenarios. But if users feel the need to touch up specific forecasts using their insider knowledge, SDP can make that happen through management overrides.
Direct Accounting for Weather
Sometimes a user will be able to articulate subject matter expertise linking factors outside their company (such as interest rates or raw materials costs or technology trends) to their own aggregate sales. In these situations, Smart Software can arrange for one-off special projects that provide alternative (“causal”) models to supplement our standard statistical forecasting models. Contact your Smart Software representative to discuss a possible causal modeling project.
Meanwhile, don’t forget your umbrella.
