The Smart Forecaster
Pursuing best practices in demand planning, forecasting and inventory optimization
Setting a target service level or fill rate is a strategic decision about inventory risk management. Choosing service levels can be difficult. Relevant factors include current service levels, replenishment lead times, cost constraints, the pain inflicted by shortages on you and your customers, and your competitive position. Target setting is often best approached as a collaboration among operations, sales and finance. Inventory optimization software is an essential tool in the process.
Service Level Choices
Service level is the probability that no shortages occur between when you order more stock and when it arrives on the shelf. The reasonable range of service levels is from about 70% to 99%. Levels below 70% may signal that you don’t care about or can’t handle your customers. Levels of 100% are almost never appropriate and usually indicate a hugely bloated inventory.
Factors Influencing Choice of Service Level
Several factors influence the choice of service level for an inventory item. Here are some of the more important.
Current service levels:
A reasonable place to start is to find out what your current service levels are for each item and overall. If you are already in good shape, then the job becomes the easier one of tweaking an already-good solution. If you are in bad shape now, then setting service levels can be more difficult. Surprisingly few companies have data on this important metric across their whole fleet of inventory items. What often happens is that reorder points grow willy-nilly from choices made in corporate pre-history and are rarely, sometimes never, systematically reviewed and updated. Since reorder points are a major determinant of service levels, it follows that service levels “just happen”. Inventory optimization software can convert your current reorder points and lead times into solid estimates of your current service levels. This analysis often reveals subset of items with service levels either too high or too low, in which case you have guidance about which items to adjust down or up, respectively.
Replenishment lead times:
Some companies adjust service levels to match replenishment lead times. If it takes a long time to make or buy an item, then it takes a long time to recover from a shortage. Accordingly, they bump up service levels on long-lead-time items and reduce them on items for which backlogs will be brief.
Inventory optimization software can find the lowest-cost ways to hit high service level targets, but aggressive targets inevitably imply higher costs. You may find that costs constrain your choice of service level targets. Costs come in various flavors. “Inventory investment” is the dollar value of inventory. “Operating costs” include both holding costs and ordering costs. Constraints on inventory investment are often imposed on inventory executives and always imply ceilings on service level targets; software can make these relationships explicit but not take away the necessity of choice. It is less common to hear of ceilings on operating costs, but they are always at least a secondary factor arguing for lower service levels.
Shortage costs depend on whether your shortage policy calls for backorders or lost sales. In either case, shortage costs work counter to inventory investment and operating costs by arguing for higher service levels. These costs may not always be expressed in dollar terms, as in the case of medical/surgical supplies, where shortage costs are denominated in morbidity and mortality.
The closer your company is to dominating its market, the more you can ease back on service levels to save money. However, easing back too far carries risks: It encourages potential customers to look elsewhere, and it encourages competitors. Conversely, high product availability can go far to bolstering the position of a minor player.
Inventory executives may be the ones tasked with setting service level targets, but it may be best to collaborate with other functions when making these calls. Finance can share any “red lines” early in the process, and they should be tasked with estimating holding and ordering costs. Sales can help with estimating shortage costs by explaining likely customer reactions to backlogs or lost sales.
The Role of Inventory Optimization and Planning Software
Without inventory optimization software, setting service level targets is pure guesswork: It is impossible to know how any given target will play out in terms of inventory investment, operating costs, shortage costs. The software can compute the detailed, quantitative tradeoff curves required to make informed choices or even recommend the target service level that results in the lowest overall cost considering holding costs, ordering costs, and stock out costs. However, not all software solutions are created equal. You might enter a user defined 99% service level into your inventory planning system or the system could recommend a target service – but it doesn’t mean you will actually hit that stated service level. In fact, you might not even come close to hitting it and achieve a much lower service level. We’ve observed situations where a targeted service level of 99% actually achieved a service level of just 82%! Any decisions made as a result of the target will result in unintended misallocation of inventory, very costly consequences, and lots of explaining to do. So be sure to check out our next blog article on how to measure the accuracy of your service level forecast so you don’t make this costly mistake.
Generally, the supply chain field has lagged behind finance in terms of the use of statistical models. My university colleagues and I are chipping away at that, but we have a long way to go. Some supply chains are quite technically sophisticated, but many, perhaps more, are essentially managed as much by gut instinct as by the numbers. Is this avoidance of analytics safer than relying on models?
In this blog, we review 9 specific questions you can ask to uncover what’s really happening with the inventory planning and demand forecasting policy at your company. We detail the typical answers provided when a forecasting/inventory planning policy doesn’t really exist, explain how to interpret these answers, and offer some clear advice on what to do about it.
You can’t properly manage your inventory levels, let alone optimize them, if you don’t have a handle on exactly how demand forecasts and stocking parameters (such as Min/Max, safety stocks, and reorder points, and order quantities) are determined. Many organizations cannot specify how policy inputs are calculated or identify situations calling for management overrides to the policy. If you have these problems, you may be wasting hundreds of thousands to millions of dollars each year in unnecessary shortage costs, holding costs, and ordering costs.