In this Videoblog, we will explain how time series forecasting has emerged as a pivotal tool, particularly at the daily level, which Smart Software has been pioneering since its inception over forty years ago. The evolution of business practices from annual to more refined temporal increments like monthly and now daily data analysis illustrates a significant shift in operational strategies.
Initially, during the 1980s, the usual practice of using annual data for forecasting and the introduction of monthly data was considered innovative. This period marked the beginning of a trend toward increasing the resolution of data analysis, enabling businesses to capture and react to faster shifts in market dynamics. As we progressed into the 2000s, the norm of monthly data analysis was well-established, but the ‘cool kids’—innovators at the edge of business analytics—began experimenting with weekly data. This shift was driven by the need to synchronize business operations with increasingly volatile market conditions and consumer behaviors that demanded more rapid responses than monthly cycles could provide. Today, in the 2020s, while monthly data analysis remains common, the frontier has shifted again, this time towards daily data analysis, with some pioneers even venturing into hourly analytics.
The real power of daily data analysis lies in its ability to provide a detailed view of business operations, capturing daily fluctuations that might be overlooked by monthly or weekly data. However, the complexities of daily data necessitate advanced analytical approaches to extract meaningful insights. At this level, understanding demand requires grappling with concepts like intermittency, seasonality, trend, and volatility. Intermittency, or the occurrence of zero-demand days, becomes more pronounced at a daily granularity and demands specialized forecasting techniques like Croston’s method for accurate predictions. Seasonality at a daily level can reveal multiple patterns—such as increased sales on weekends or holidays—that monthly data would mask. Trends can be observed as short-term increases or decreases in demand, demanding agile adjustment strategies. Finally, volatility at the daily level is accentuated, showing more significant swings in demand than seen in monthly or weekly analyses, which can affect inventory management strategies and the need for buffer stock. This level of complexity underscores the need for sophisticated analytical tools and expertise in daily data analysis.
In conclusion, the evolution from less frequent to daily time series forecasting marks a substantial shift in how businesses approach data analysis. This transition not only reflects the accelerating pace of business but also highlights the requirement for tools that can handle increased data granularity. Smart Software’s dedication to refining its analytical capabilities to manage daily data highlights the industry’s broader move towards more dynamic, responsive, and data-driven decision-making. This shift is not merely about keeping pace with time but about leveraging detailed insights to forge competitive advantages in an ever-changing business environment.
