Top Five Tips for New Demand Planners and Forecasters

In Smart Software’s forty-plus years of providing forecasting software, we’ve met many people who find themselves, perhaps surprisingly, becoming demand forecasters. This blog is aimed primarily at those fortunate individuals who are about to start this adventure (though seasoned pros may enjoy the refresher).

Welcome to the field! Good forecasting can make a big difference to your company’s performance, whether you are forecasting to support sales, marketing, production, inventory, or finance.

There is a lot of math and statistics underlying demand forecasting methods, so your assignment suggests that you are not one of those math-phobic people who would rather be poets. Luckily, if you are feeling a bit shaky and not yet healed from your high school geometry class, a lot of the math is built into forecasting software, so your first job is to leave the math for later while you get a view of the big picture. It is indeed a big picture, but let’s isolate few of the ideas that will most help you succeed.

 

  1. Demand Forecasting is a team sport. Even in a small company, the demand planner is part of a team, with some folks bringing the data, some bringing the tech, and some bringing the business judgment. In a well-run business, your job will never be to simply feed some data into a program and send out a forecast report. Many companies have adopted a process called Sales and Operations Planning (S&OP) in which your forecast will be used to kick off a meeting to make certain judgments (e.g., Should we assume this trend will continue? Will it be worse to under-forecast or over-forecast?) and to blend extra information into the final forecast (e.g., sales force input, business intelligence on competitors’ moves, promotions). The implication for you is that your skills at listening and communicating will be important to your success.

 

  1. Statistical Forecasting engines need good fuel. Historical data is the fuel used by statistical forecasting programs, so bad or missing or delayed data can degrade your work product. Your job will implicitly include a quality control aspect, and you must keep a keen eye on the data that are supplied to you. Along the way, it is a good idea to make the IT people your friends.

 

  1. Your name is on your forecasts. Like it or not, if I send forecasts up the chain of command, they get labeled as “Tom’s forecasts.” I must be prepared to own those numbers. To earn my seat at the table, I must be able to explain what data my forecasts were based on, how they were calculated, why I used Method A instead of Method B to do the calculations, and especially how firm or squishy they are. Here honesty is important. No forecast can reasonably be expected to be perfectly accurate, but not all managers can be expected to be perfectly reasonable. If you’re unlucky, your management will think that your reports of forecast uncertainty suggest either ignorance or incompetence. In truth, they indicate professionalism. I have no useful advice about how best to manage such managers, but I can warn you about them. It’s up to you to educate those who use your forecasts. The best managers will appreciate that.

 

  1. Leave your spreadsheets behind. It’s not uncommon for someone to be promoted to forecaster because they were great with Excel. Unless you are with an unusually small company, the scale of modern corporate forecasting overwhelms what you can handle with spreadsheets. The increasing speed of business compounds the problem: the sleepy tempo of annual and quarterly planning meetings is rapidly giving way to weekly or even daily re-forecasts as conditions change. So, be prepared to lean on a professional vendor of modern, scalable cloud-based demand planning and statistical forecasting software for training and support.

 

  1. Think visually. It will be very useful, both in deciding how to generate demand forecasts and in presenting them to management, so take advantage of the visualization capabilities built into forecasting software. As I noted above, in today’s high-frequency business world, the data you work with can change rapidly, so what you did last month may not be the right thing to do this month. Literally keep an eye on your data by making simple plots, like “timeplots” that show things like trend or seasonality or (especially) changes in trend or seasonality or anomalies that must be dealt with. Similarly, supplementing tables of forecasts with graphs comparing current forecasts to prior forecasts to actuals can be very helpful in an S&OP process. For example, timeplots showing past values, forecasted values, and “forecast intervals” indicating the objective uncertainty in the forecasts provide a solid basis for your team to fully appreciate the message in your forecasts.

 

That’s enough for now. As a person who’s taught in universities for half a century, I’m inclined to start into the statistical side of forecasting, but I’ll save that for another time. The five tips above should be helpful to you as you grow into a key part of your corporate planning team. Welcome to the game!

 

 

 

The Supply Chain Blame Game: Top 3 Excuses for Inventory Shortage and Excess
  1. Blaming Shortages on Lead Time Variability
    Suppliers will often be late, sometimes by a lot. Lead time delays and supply variability are supply chain facts of life, yet inventory carrying organizations are often caught by surprise when a supplier is late.  An effective inventory planning process embraces these facts of life and develops policies that effectively account for this uncertainty.  Sure, there will be times when lead time delays come out of nowhere.  But most often the stocking policies like reorder points, safety stocks, and Min/Max levels aren’t recalibrated often enough to catch changes in the lead time over time.  Many companies only review the reorder point after it has been breached, instead of recalibrating after each new lead time receipt.  We’ve observed situations where the Min/Max settings are only recalibrated annually or are even entirely manual.  If you have a mountain of parts using old Min/Max levels and associated lead times that were relevant a year ago, it should be no surprise that you don’t have enough inventory to hold you until the next order arrives. 

 

  1. Blaming Excess on Bad Sales/Customer Forecasts
    Forecasts from your customers or your sales team are often intentionally over-estimated to ensure supply, in response to past inventory shortages where they were left out to dry. Or, the demand forecasts are inaccurate simply because the sales team doesn’t really know what their customer demand is going to be but are forced to give a number. Demand Variability is another supply chain fact of life, so planning processes need to do a better job account for it.  Why should rely on sales teams to forecast when they best serve the company by selling? Why bother playing the game of feigning acceptance of customer forecasts when both sides know it is often nothing more than a WAG?  A better way is to accept the uncertainty and agree on a degree of stockout risk that is acceptable across groups of items.  Once the stockout risk is agreed to, you can generate an accurate estimate of the safety stock needed to counter the demand variability.  The catch is getting buy-in, since you may not be able to afford super high service levels across all items.  Customers must be willing to pay a higher price per unit for you to deliver extremely high service levels.  Sales people must accept that certain items are more likely to have backorders if they prioritize inventory investment on other items.  Using a consensus safety stock process ensures you are properly buffering and setting the right expectations.  When you do this, you free all parties from having to play the prediction game they were not equipped to play in the first place. 

 

  1. Blaming Problems on Bad Data
    “Garbage In/Garbage Out” is a common excuse for why now is not the right time to invest in planning software. Of course, it is true that if you feed bad data into a model, you won’t get good results, but here’s the thing:  someone, somewhere in the organization is planning inventory, building a forecast, and making decisions on what to purchase. Are they doing this blindly, or are they using data they have curated in a spreadsheet to help them make inventory planning decisions? Hopefully, the latter.  Combine that internal knowledge with software, automating data import from the ERP, and data cleansing.  Once harmonized, your planning software will provide continually updated, well-structured demand and lead time signals that now make effective demand forecasting and inventory optimization possible.  Smart Software cofounder Tom Willemain wrote in an IBF newsletter that “many data problems derive from data having been neglected until a forecasting project made them important.” So, start that forecasting project, because step one is making sure that “what goes in” is a pristine, documented, and accurate demand signal.