1. Forecasting is an art that requires a mix of professional judgment and objective statistical analysis. Successful demand forecasts require a baseline prediction leveraging statistical forecasting methods. Once established, the process can focus on how best to adjust statistical forecasts based on your own insights and business knowledge.

2. The forecasting process is usually iterative. You may need to make several refinements of your initial forecast before you are satisfied. It is important to be able to generate and compare alternative forecasts quickly and easily. Tracking accuracy of these forecasts over time, including alternatives that were not used, helps inform and improve the process.

3. The credibility of forecasts depends heavily on graphical comparisons with historical data.  A picture is worth a thousand words, so always display forecasts via instantly available graphical displays with supporting numerical reports.

4. One of the major technical tasks in forecasting is to match the choice of forecasting technique to the nature of the data. Effective demand forecasting processes employ capabilities that identify the right method to use.  Features of a data series like trend, seasonality or abrupt shifts in level suggest certain techniques instead of others. An automatic selection, which selects and uses the appropriate forecasting method automatically, saves time and ensures your baseline forecast is as accurate as possible.

5. Successful demand forecasting processes work in tandem with other business processes.   For example, forecasting can be an essential first step in financial analysis.  In addition, accurate sales and product demand forecasts are fundamental inputs to a manufacturing company’s production planning and inventory control processes.

6. A good planning process recognizes that forecasts are never exactly correct. Because some error creeps into even the best forecasting process, one of the most useful supplements to a forecast are honest estimates of its margin of error and forecast bias.

Sales forecasts are often inaccurate simply because the sales team is forced to give a number even though they don’t really know what their customer demand is going to be. Let the sales teams sell.  Don’t bother playing the game of feigning acceptance of these forecasts when both sides (sales and supply chain) know it is often nothing more than a WAG.   Do this instead:

• Accept demand variability as a fact of life. Develop a planning process that does a better job account for demand variability.

• Agree on a level of stockout risk that is acceptable across groups of items.

• Once the stockout risk is agreed to, use software to generate an accurate estimate of the safety stock needed to counter the demand variability.

• Get buy-in. Customers must be willing to pay a higher price per unit for you to deliver extremely high service levels.  Salespeople must accept that certain items are more likely to have backorders if they prioritize inventory investment on other items.

• Using a consensus #safetystock process ensures you are properly buffering and setting the right expectations with sales, customers, finance, and supply chain.

When you do this, you free all parties from having to play the prediction game they were not equipped to play in the first place. You’ll get better results, such as higher service levels with lower inventory costs. And with much less finger-pointing.

What’s all the hoopla around the term “probabilistic forecasting?” Is it just a more recent marketing term some software vendors and consultants have coined to feign innovation? Is there any real tangible difference compared to predecessor “best fit” techniques?  Aren’t all forecasts probabilistic anyway?

To answer this question, it is helpful to think about what the forecast really is telling you in terms of probabilities.  A “good” forecast should be unbiased and therefore yield a 50/50 probability being higher or lower than the actual.  A “bad” forecast will build in subjective buffers (or artificially depress the forecast) and result in demand that is either biased high or low.  Consider a salesperson that intentionally reduces their forecast by not reporting sales they expect to close to be “conservative.” Their forecasts will have negative forecast bias as actuals will nearly always be higher than what they predicted.   On the other hand, consider a customer that provides an inflated forecast to their manufacturer.  Worried about stockouts, they overestimate demand to ensure their supply.  Their forecast will have a positive bias as actuals will nearly always be lower than what they predicted. 

These types of one-number forecasts described above are problematic.  We refer to these predictions as “point forecasts” since they represent one point (or a series of points over time) on a plot of what might happen in the future.   They don’t provide a complete picture because to make effective business decisions such as determining how much inventory to stock or the number of employees to be available to support demand requires detailed information on how much lower or higher the actual will be!  In other words, you need the probabilities for each possible outcome that might occur.  So, by itself, the point forecast isn’t probabilistic one.   

To get a probabilistic forecast, you need to know the distribution of possible demands around that forecast.  Once you compute this, the forecast becomes “probabilistic.”  How forecasting systems and practitioners such as demand planners, inventory analysts, material managers, and CFOs determine these probabilities is the heart of the question: “what makes a forecast probabilistic?”     

Normal Distributions
Most forecasts and the systems/software that produce them start with a prediction of demand.  Then they figure out the range of possible demands around that forecast by making incorrect theoretical assumptions about the distribution.  If you’ve ever used a “confidence interval” in your forecasting software, this is based on a probability distribution around the forecast.  The way this range of demand is determined is to assume a particular type of distribution.  Most often this means assuming a bell shaped, otherwise known as a normal distribution.  When demand is intermittent, some inventory optimization and demand forecasting systems may assume the demand is Poisson shaped. 

After creating the forecast, the assumed distribution is slapped around the demand forecast and you then have your estimate of probabilities for every possible demand – i.e., a “probabilistic forecast.”  These estimates of demand and associated probabilities can then be used to determine extreme values or anything in between if desired.  The extreme values at the upper percentiles of the distribution (i.e., 92%, 95%, 99%, etc.) are most often used as inputs to inventory control models.  For example, reorder points for critical spare parts in an electrical utility might be planned based on a 99.5% service level or even higher.  While a non-critical service part might be planned at an 85% or 90% service level.

The problem with making assumptions about the distribution is that you’ll get these probabilities wrong.  For example, if the demand isn’t normally distributed but you are forcing a bell shaped/normal curve on the forecast then how can then the probabilities will be incorrect.  Specifically, you might want to know the level of inventory needed to achieve a 99% probability of not running out of stock and the normal distribution will tell you to stock 200 units.  But when compared to the actual demand, you come to find out that 200 units only filled demand entirely in 40/50 observations.  So, instead of getting a 99% service level you only achieved an 80% service level!  This is a gigantic miss resulting from trying to fit a square peg into a round hole.  The miss would have led you to take an incorrect inventory reduction.

Empirically Estimated Distributions are Smart
To produce a smart (read accurate) probabilistic forecast you need to first estimate the distribution of demand empirically without any naïve assumptions about the shape of the distribution.  Smart Software does this by running tens of thousands of simulated demand and lead time scenarios.  Our solution leverages patented techniques that incorporate Monte Carlo simulation, Statistical Bootstrapping, and other methods.  The scenarios are designed to simulate real life uncertainty and randomness of both demand and lead times.  Actual historical observations are utilized as the primary inputs, but the solution will give you the option of simulating from non-observed values as well.  For example, just because 100 units was the peak historical demand, that doesn’t mean you are guaranteed to peak out at 100 in the future.  After the scenarios are done you will know the exact probability for each outcome. The “point” forecast then becomes the center of that distribution.  Each future period over time is expressed in terms of the probability distribution associated with that period.

Leaders in Probabilistic Forecasting
Smart Software, Inc. was the first company to ever introduce statistical bootstrapping as part of a commercially available demand forecasting software system twenty years ago.  We were awarded a US patent at the time for it and named a finalist in the APICS Corporate Awards of Excellence for Technological Innovation.  Our NSF Sponsored research that led to this and other discoveries were instrumental in advancing forecasting and inventory optimization.    We are committed to ongoing innovation, and you can find further information about our most recent patent here.

Belmont, MA, June 2023 – Smart Software, Inc., provider of industry-leading demand forecasting, planning, and inventory optimization solutions, today announced the award of US Patent 11,656,887, “SYSTEM AND METHOD TO SIMULATE DEMAND AND OPTIMIZE CONTROL PARAMETERS FOR A TECHNOLOGY PLATFORM.”

The patent directs “technical solutions for analyzing historical demand data of resources in a technology platform to facilitate management of an automated process in the platform.” One important application is optimization of parts inventories.

Aspects of the invention include: an advanced bootstrap process that converts a single observed time series of item demand into an unlimited number of realistic demand scenarios; a performance prediction process that executes Monte Carlo simulations of a proposed inventory control policy to assess its performance; and a performance improvement process that uses the performance prediction process to automatically explore the space of alternative system designs to identify optimal control parameter values, selecting ones that minimize operating cost while guaranteeing a target level of item availability.

The new analytic technology described in the patent will form the basis for the upcoming release of the next generation (“Gen2”) of Smart Demand Planner™ and Smart IP&O™. Current customers and resellers can preview Gen2 by contacting their Smart Software sales representative.

Research underlying the patent was self-funded by Smart, supplemented by competitive Small Business Innovation Research grants from the US National Science Foundation.

About Smart Software, Inc.
Founded in 1981, Smart Software, Inc. is a leader in providing businesses with enterprise-wide demand forecasting, planning, and inventory optimization solutions.  Smart Software’s demand forecasting and inventory optimization solutions have helped thousands of users worldwide, including customers such as Disney, Arizona Public Service, Ameren, and The American Red Cross.  Smart’s Inventory Planning & Optimization Platform, Smart IP&O gives demand planners the tools to handle sales seasonality, promotions, new and aging products, multi-dimensional hierarchies, and intermittently demanded service parts and capital goods items.  It also provides inventory managers with accurate estimates of the optimal inventory and safety stock required to meet future orders and achieve desired service levels.  Smart Software is headquartered in Belmont, Massachusetts, and our website is www.smartcorp.com.

Many companies looking to improve their forecasting process don’t know where to start. It can be confusing to contend with learning new statistical methods, making sure data is properly structured and updated, agreeing on who “owns” the forecast, defining what ownership means, and measuring accuracy. Having seen this over forty-plus years of practice, we wrote this blog to outline the core focus and to encourage you to keep it simple early on.

1. Objectivity. First, understand and communicate that the Demand Planning and Forecasting process is an exercise in objectivity. The focus is on getting inputs from various sources (stakeholders, customers, functional managers, databases, suppliers, etc.) and deciding whether those inputs add value. For example, if you override a statistical forecast and add 20% to the projection, you should not just assume that you automatically got it right. Instead, be objective and check whether that override increased or decreased forecast accuracy. If you find that your overrides made things worse, you’ve gained something: This informs the process and you know to better scrutinize override decisions in the future.

2.  Teamwork. Recognize that forecasting and demand planning are team sports. Agree on who will captain the team. The captain is responsible for creating the baseline statistical forecasts and supervising the demand planning process. But results depend on everyone on the team making positive contributions, providing data, suggesting alternative methodologies, questioning assumptions, and executing recommended actions. The final results are owned by the company and every single stakeholder.

3. Measurement. Don’t fixate on industry forecast accuracy benchmarks. Every SKU has its own level of “forecastability”, and you may be managing any number of difficult items. Instead, create your own benchmarks based on a sequence of increasingly advanced forecasting methods. Advanced statistical forecasts may seem dauntingly complex at first, so start simple with a basic method, such as forecasting the historical average demand. Then measure how close that simple forecast comes to the actual observed demand. Work up from there to techniques that deal with complications like trend and seasonality. Measure progress using accuracy metrics calculated by your software, such as the mean absolute percentage error (MAPE). This will allow your company to get a little bit better each forecast cycle.

4. Tempo. Then focus efforts on making forecasting a standalone process that isn’t combined with the complex process of inventory optimization. Inventory management is built on a foundation of sound demand forecasting, but it is focused on other topics: what to purchase, when to purchase, minimum order quantities, safety stocks, inventory levels, supplier lead times, etc. Let inventory management go to later. First build up “forecasting muscle” by creating, reviewing, and evolving the forecasting process to have a regular cadence. When your process is sufficiently matured, catch up with the increasing speed of business by increasing the tempo of your forecasting process to at least a monthly cadence.

Remarks

Revising a company’s forecasting process can be a major step. Sometimes it happens when there is executive turnover, sometimes when there is a new ERP system, sometimes when there is new forecasting software. Whatever the precipitating event, this change is an opportunity to rethink and refine whatever process you had before. But trying to eat the whole elephant in one go is a mistake. In this blog, we’ve outlined some discrete steps you can take to make for a successful evolution to a better forecasting process.