Demand planning goes beyond simply forecasting product needs; it’s about ensuring your business meets customer demands with precision, efficiency, and cost-effectiveness. Latest demand planning technology addresses key challenges like forecast accuracy, inventory management, and market responsiveness. In this blog, we will introduce critical demand planning trends, including data-driven insights, probabilistic forecasting, consensus planning, predictive analytics, scenario modeling, real-time visibility, and multilevel forecasting. These trends will help you stay ahead of the curve, optimize your supply chain, reduce costs, and enhance customer satisfaction, positioning your business for long-term success.

Data-Driven Insights

Advanced analytics, machine learning, and artificial intelligence (AI) are becoming integral to demand planning. Technologies like Smart UP&O allow businesses to analyze complex data sets, identify patterns, and make more accurate predictions. This shift towards data-driven insights helps businesses respond quickly to market changes, minimizing stockouts and reducing excess inventory.

Probabilistic Forecasting

Probabilistic forecasting focuses on predicting a range of possible outcomes rather than a single figure. This trend is particularly important for managing uncertainty and risk in demand planning. It helps businesses prepare for various demand scenarios, enhancing inventory management and reducing the likelihood of stockouts or overstocking​.

Consensus Forecasting

Modern manufacturing is moving towards an integrated approach where departments and stakeholders collaborate more closely. Collaborative forecasting involves sharing insights across the supply chain, from suppliers to distributors and internal teams. This approach breaks down silos and ensures that everyone is working towards a common goal, leading to a more synchronized and efficient supply chain​.

Predictive and Prescriptive Analytics

Predictive analytics forecasts future outcomes based on historical data and trends, helping businesses anticipate demand fluctuations. For example, Smart Demand Planner (SDP) automates forecasting to adjust inventory and production levels accordingly​.

Prescriptive analytics goes further by offering actionable recommendations. Smart Inventory Planning and Optimization (IP&O), for instance, prescribes optimal inventory policies based on service levels, costs, and risks​. ogether, these tools enable proactive decision-making, allowing companies to both predict and optimize their responses to future challenges.

Scenario Modeling

Scenario modeling is becoming a key part of demand planning, enabling businesses to simulate different scenarios and assess their impact on operations. This method helps companies create adaptable strategies to effectively handle uncertainties. Smart IP&O enhances this capability by offering What If Scenarios that allow users to test different inventory policies before implementation. By adjusting variables like service levels or order quantities, businesses can visualize the effects on costs and service levels, empowering them to select the optimal strategy for minimizing risks and controlling costs​​.

Real-Time Visibility

As supply chains become more global and interconnected, real-time visibility into inventory and supply chain activities is crucial. Enhanced collaboration with suppliers and distributors, combined with real-time data, enables businesses to make quicker, more informed decisions. This helps optimize inventory levels, reduce lead times, and improve overall supply chain resilience​.

Multilevel Forecasting

This involves forecasting at different levels of the product hierarchy, such as individual items, product families, or even entire product lines. Multilevel forecasting is vital for businesses with complex product portfolios, as it ensures that forecasts are accurate at both the micro and macro levels​.

Demand planning is a decisive aspect of modern supply chain management, offering businesses the ability to enhance operational efficiency, reduce costs, and better meet customer demands. Leveraging advanced platforms like Smart IP&O significantly improves forecasting accuracy and inventory management, enabling swift responses to market fluctuations. Automated statistical forecasting, combined with capabilities like hierarchy forecasting and forecast overrides, ensures that forecasts are accurate and adaptable, leading to more realistic planning decisions. Additionally, with tools like scenario modeling, businesses can explore various demand scenarios across their product hierarchy, facilitating informed decision-making by providing insights into potential outcomes and risks. This approach allows businesses to anticipate the impact of policy changes, make better decisions, and ultimately optimize their inventory and overall supply chain management, staying ahead of key trends in the process.

For some of our customers, weather has a significant influence on demand. Extreme short-term weather events like fires, droughts, hot spells, and so forth can have a significant near-term influence on demand.

There are two ways to factor weather into a demand forecast: indirectly and directly. The indirect route is easier using the scenario-based approach of Smart Demand Planner. The direct approach requires a tailored special project requiring additional data and hand-crafted modeling.

Indirect Accounting for Weather

The standard model built into Smart Demand Planner (SDP) accommodates weather effects in four ways:

1. If the world is steadily getting warmer/colder/drier/wetter in ways that impact your sales, SDP detects these trends automatically and incorporates them into the demand scenarios it generates.
2. If your business has a regular rhythm in which certain days of the week or certain months of the year have consistently higher or lower-than-average demand, SDP also automatically detects this seasonality and incorporates it into its demand scenarios.
3. Often it is the cussed randomness of weather that interferes with forecast accuracy. We often refer to this effect as “noise”. Noise is a catch-all term that incorporates all kinds of random trouble. Besides weather, a geopolitical flareup, the surprise failure of a regional bank, or a ship getting stuck in the Suez Canal can and have added surprises to product demand. SDP assesses the volatility of demand and reproduces it in its demand scenarios.
4. Management overrides. Most of the time, customers let SDP churn away to automatically generate tens of thousands of demand scenarios. But if users feel the need to touch up specific forecasts using their insider knowledge, SDP can make that happen through management overrides.

Direct Accounting for Weather

Sometimes a user will be able to articulate subject matter expertise linking factors outside their company (such as interest rates or raw materials costs or technology trends) to their own aggregate sales. In these situations, Smart Software can arrange for one-off special projects that provide alternative (“causal”) models to supplement our standard statistical forecasting models. Contact your Smart Software representative to discuss a possible causal modeling project.

Meanwhile, don’t forget your umbrella.

In a recent LinkedIn post, I detailed four questions that, when answered, will reveal how forecasts are being used in your business.  In this article, we’ve listed questions you can ask that will reveal how forecasts are created.

1. When we ask users how they create forecasts, their answer will often be “we use history.” This obviously isn’t enough information, as there are different types of demand history that require different forecasting methods. If you are using historical data, then make sure to find out if you are using an averaging model, a trending model, a seasonal model, or something else to forecast.

2. Once you know the model used, ask about the parameter values of those models. The forecast output of an “average” will differ, sometimes significantly, depending on the number of periods you are averaging.  So, find out whether you are using an average of the last 3 months, 6 months, 12 months, etc.

3. If you are using trending models, ask how the model weights are set. For example, in a trending model, such as double exponential smoothing, the forecasts will differ significantly depending on how the calculations weight recent data compared to older data (higher weights put more emphasis on the recent data).

4. If you are using seasonal models, the forecast results are going to be impacted by the “level” and “trending weights” used. You should also determine whether seasonal periods are forecasted with multiplicative or additive seasonality.  (Additive seasonality says, e.g., “Add 100 units for July”, whereas multiplicative seasonality says “Multiply by 1.25 for July.”) Finally, you may not be using these types of methods at all.  Some practitioners will use a forecast method that simply averages prior periods (i.e., next June will be forecasted based on the average of the prior three Junes).

5. How do you go about choosing one model over another? Does the choice of technique depend on the type of demand data or when new demand data are available? Is this process automated? Or if a planner chooses a trend model subjectively, will that item continue to be forecasted with that model until the planner changes it again?

6. Are your forecasts “fully automatic,” so that trend and/or seasonality are detected automatically? Or are your forecasts dependent on item classifications that must be maintained by users? The latter requires more time and attention from planners to define what behavior constitutes trend, seasonality, etc.

7. What are the item classification rules used? For example, an item may be considered a trending item if demand increases by more than 5% period-over-period. An item may be considered seasonal if 70% or more of the annual demand occurs in four or fewer periods. Such rules are user-defined and often require overly broad assumptions. Sometimes they are configured when a system was originally implemented but never revised even as conditions change. It’s important to make sure any classification rules are understood and, if necessary, updated.

8. Does the forecast regenerate automatically when new data are available, or do you have to manually regenerate the forecasts?

9. Do you check for any change in forecast from one period to the next before deciding whether to use the new forecast? Or do you default to the new forecast?

10. How are forecast overrides that were made in prior planning cycles treated when a new forecast is created? Are they reused or replaced?

11. How do you incorporate forecasts made by your sales team or by your customers? Do these forecasts replace the baseline forecast, or do you use these inputs to make planner overrides to the baseline forecast?

12. Under what circumstances would you ignore the baseline forecast and use exactly what sales or customers are telling you?

13. If you rely on customer forecasts, what do you do about customers who don’t provide forecasts?

14. How do you document the effectiveness of your forecasting approach?  Most companies only measure the accuracy of the final forecast that is submitted to the ERP system, if they measure anything. But they don’t assess alternative predictions that might have been used. It is important to compare what you are doing to benchmarks. For example, do the methods you are using outperform a naïve forecast (i.e., “tomorrow equals today,” which requires no thought), or what you saw last year, or the average of the last 12 months.  Benchmarking your baseline forecast insures you are squeezing as much accuracy as possible out of the data.

15. Do you measure whether overrides from sales, customers, and planners are making the forecast better or worse? This is just as important as measuring whether your statistical approaches are outperforming the naïve method.  If you don’t know whether overrides are helping or hurting, the business can’t get better at forecasting – you need to know which steps are adding value so that you can do more of those and get even better. If you aren’t documenting forecast accuracy and conducting “forecast value add” analysis, then you aren’t able to properly assess whether the forecasts being produced are the best you could make.  You’ll miss opportunities to improve the process, increase accuracy, and educate the business on what type of forecast error is to be expected.