{"id":64,"date":"2013-01-21T08:59:41","date_gmt":"2013-01-21T12:59:41","guid":{"rendered":"http:\/\/www.smartforecaster.net\/?p=64"},"modified":"2020-06-19T15:54:33","modified_gmt":"2020-06-19T19:54:33","slug":"voorspellen-met-de-juiste-gegevens","status":"publish","type":"post","link":"https:\/\/smartcorp.com\/nl\/blog\/forecasting-with-the-right-data\/","title":{"rendered":"Prognoses met de juiste gegevens"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; module_class=&#8221;blog_css&#8221; _builder_version=&#8221;3.22&#8243; transparent_background=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243; 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80%;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.et_pb_column .et_pb_blog_grid .column.size-1of2, .et_pb_column .et_pb_widget:nth-child(n) {<!-- [et_pb_line_break_holder] --> width: 100% !important;<!-- [et_pb_line_break_holder] --> margin: 0 7.5% 7.5% 0 !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.blog_col {<!-- [et_pb_line_break_holder] --> width: 56% !important;<!-- [et_pb_line_break_holder] --> display: inline-block;<!-- [et_pb_line_break_holder] --> float: left;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.sitebar_col{<!-- [et_pb_line_break_holder] --> width: 230px !important;<!-- [et_pb_line_break_holder] --> display: inline-block;<!-- [et_pb_line_break_holder] --> float: right;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width: 930px){<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.bloggg>div{<!-- [et_pb_line_break_holder] --> width: 85%;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@media (max-width: 870px){<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.bloggg>div{<!-- [et_pb_line_break_holder] --> width: 90%;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@media (max-width: 830px){<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.bloggg>div{<!-- [et_pb_line_break_holder] --> width: 97%;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@media (max-width: 767px){<!-- [et_pb_line_break_holder] -->.sitebar_col {<!-- [et_pb_line_break_holder] -->display:none;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.blog_col {<!-- [et_pb_line_break_holder] --> width: 100% !important;<!-- [et_pb_line_break_holder] --> display: block;<!-- [et_pb_line_break_holder] --> float: none;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.blog_glob {<!-- [et_pb_line_break_holder] --> width: 100%;<!-- [et_pb_line_break_holder] --> float: none;<!-- [et_pb_line_break_holder] --> display: block;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.blog_glob article {<!-- [et_pb_line_break_holder] --> width: 100%;<!-- [et_pb_line_break_holder] --> padding: 45px 20px 10px 20px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.ghj {<!-- [et_pb_line_break_holder] -->width: 280px;<!-- [et_pb_line_break_holder] --> margin: auto;<!-- [et_pb_line_break_holder] -->padding-bottom:20px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.et_pb_post .entry-featured-image-url {<!-- [et_pb_line_break_holder] --> float: none !important;<!-- [et_pb_line_break_holder] --> margin-right: 0 !important;<!-- [et_pb_line_break_holder] --> display: block !important;<!-- [et_pb_line_break_holder] --> position: relative !important;<!-- [et_pb_line_break_holder] --> bottom: 0 !important;<!-- [et_pb_line_break_holder] --> text-align: center !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.post-content {<!-- [et_pb_line_break_holder] --> display: none !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.blog_top_title {<!-- [et_pb_line_break_holder] --> line-height: 38px;<!-- [et_pb_line_break_holder] --> font-size: 34px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.blog_glob article h2 a {<!-- [et_pb_line_break_holder] --> line-height: 28px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.blog_bg {<!-- [et_pb_line_break_holder] --> padding: 50px 15px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][et_pb_code admin_label=&#8221;POST CSS&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width: 1320px){<!-- [et_pb_line_break_holder] -->.blog_glob .relposts article img {<!-- [et_pb_line_break_holder] --> width: 160px !important;<!-- [et_pb_line_break_holder] --> height: 160px !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.relposts article {<!-- [et_pb_line_break_holder] --> width: 180px !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@media (max-width: 1160px){<!-- [et_pb_line_break_holder] -->.relposts article:nth-child(2) {<!-- [et_pb_line_break_holder] --> display:none !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.blog_glob .relposts article .entry-title{<!-- [et_pb_line_break_holder] --> height: 85px !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.relposts{<!-- [et_pb_line_break_holder] --> margin: auto;<!-- [et_pb_line_break_holder] --> float: none;<!-- [et_pb_line_break_holder] --> width: 390px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.relposts:after {<!-- [et_pb_line_break_holder] --> content: '';<!-- [et_pb_line_break_holder] --> display: block;<!-- [et_pb_line_break_holder] --> clear: both;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.blog_glob .relposts article h2 a{<!-- [et_pb_line_break_holder] --> font-size: 13.08px !important;<!-- [et_pb_line_break_holder] --> color: #0d4c92;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] -->.relposts article {<!-- [et_pb_line_break_holder] --> margin-bottom: 25px !important ;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.blog_glob .relposts article .entry-title{<!-- [et_pb_line_break_holder] -->margin-top:2px;<!-- [et_pb_line_break_holder] --> line-height: 0.7em !important;<!-- [et_pb_line_break_holder] --> height: 70px ;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.relposts article{<!-- [et_pb_line_break_holder] --> width: 212px ;<!-- [et_pb_line_break_holder] --> display: inline-block !important;<!-- [et_pb_line_break_holder] --> float: left !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.relposts article:nth-child(1) {<!-- [et_pb_line_break_holder] --> margin-right: 25px ;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.relposts article:nth-child(2) {<!-- [et_pb_line_break_holder] --> margin-right: 25px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.blog_glob .relposts article{<!-- [et_pb_line_break_holder] -->display: inline-block;<!-- [et_pb_line_break_holder] --> padding: 10px 10px 30px 10px !important;<!-- [et_pb_line_break_holder] --> box-shadow: 0px 0px 5px silver !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.blog_glob article{<!-- [et_pb_line_break_holder] --> padding: 10px 10px 30px 10px !important;<!-- [et_pb_line_break_holder] --> box-shadow: 0px 0px 5px silver !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.relposts .et_pb_post .entry-featured-image-url {<!-- [et_pb_line_break_holder] --> float: none !important;<!-- [et_pb_line_break_holder] --> margin-right: 0 !important;<!-- [et_pb_line_break_holder] --> display: block !important;<!-- [et_pb_line_break_holder] --> position: relative !important;<!-- [et_pb_line_break_holder] --> bottom: 0 !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.post-content{<!-- [et_pb_line_break_holder] -->display:none;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.relposts_title{<!-- [et_pb_line_break_holder] --> text-align: center;<!-- [et_pb_line_break_holder] --> font-size: 26px;<!-- [et_pb_line_break_holder] --> color: #0d4c92;<!-- [et_pb_line_break_holder] --> font-weight: 600;<!-- [et_pb_line_break_holder] --> margin-bottom: 15px;<!-- [et_pb_line_break_holder] --> margin-top: 70px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.widget_categories_jj{<!-- [et_pb_line_break_holder] --> margin-top: 60px;<!-- [et_pb_line_break_holder] --> margin-bottom: 60px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.widget_categories_jj ul li a {<!-- [et_pb_line_break_holder] --> text-decoration: none;<!-- [et_pb_line_break_holder] --> font-size: 16px;<!-- [et_pb_line_break_holder] --> line-height: 32px;<!-- [et_pb_line_break_holder] --> color: #3c3c3c;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.widget_categories_jj ul {<!-- [et_pb_line_break_holder] --> padding: 0 !important;<!-- [et_pb_line_break_holder] --> margin-top: 0;<!-- [et_pb_line_break_holder] --> list-style-type: none;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.categ_title {<!-- [et_pb_line_break_holder] --> font-family: 'Open Sans', sans-serif !important;<!-- [et_pb_line_break_holder] --> color: #0d4c92;<!-- [et_pb_line_break_holder] --> font-size: 26px;<!-- [et_pb_line_break_holder] --> padding-bottom: 30px;<!-- [et_pb_line_break_holder] --> border-bottom: 1px solid #a3a3a3;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.widget_categories_jj ul li{<!-- [et_pb_line_break_holder] -->text-decoration: none;<!-- [et_pb_line_break_holder] --> font-size: 16px;<!-- [et_pb_line_break_holder] --> line-height: 32px;<!-- [et_pb_line_break_holder] --> color: #3c3c3c;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.widget_categories_jj ul li {<!-- [et_pb_line_break_holder] --> list-style-type: none;<!-- [et_pb_line_break_holder] --> border-bottom: 1px solid #a3a3a3;<!-- [et_pb_line_break_holder] --> padding: 10px 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.share_blog{<!-- [et_pb_line_break_holder] -->margin:5px !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->div.wp_rp_content {<!-- [et_pb_line_break_holder] --> display: none !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.post-soc-icon img{<!-- [et_pb_line_break_holder] --> width: inherit !important;<!-- [et_pb_line_break_holder] --> height: inherit !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --> .post_soc {<!-- [et_pb_line_break_holder] --> position: absolute;<!-- [et_pb_line_break_holder] --> margin-left: -55px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.bloggg{<!-- [et_pb_line_break_holder] --> position: relative;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --> .post-soc-icon a img {<!-- [et_pb_line_break_holder] --> display: block;<!-- [et_pb_line_break_holder] --> margin-bottom: 7px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.post-soc-icon a {<!-- [et_pb_line_break_holder] --> text-decoration: none;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.post-main_text ul li:before {<!-- [et_pb_line_break_holder] --> content: '';<!-- [et_pb_line_break_holder] --> display: inline-block;<!-- [et_pb_line_break_holder] --> width: 7px;<!-- [et_pb_line_break_holder] --> height: 7px;<!-- [et_pb_line_break_holder] --> background: #00964d;<!-- [et_pb_line_break_holder] --> border-radius: 50%;<!-- [et_pb_line_break_holder] --> margin-bottom: 2px;<!-- [et_pb_line_break_holder] --> margin-right: 8px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.post-main_text ul li {<!-- [et_pb_line_break_holder] --> list-style-type: none;<!-- [et_pb_line_break_holder] --> line-height: 30px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.post-main_text {<!-- [et_pb_line_break_holder] -->text-align: justify; <!-- [et_pb_line_break_holder] --> color: #404040;<!-- [et_pb_line_break_holder] --> font-size: 16px !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.post-main_text a{<!-- [et_pb_line_break_holder] -->color: #0d4c92;<!-- [et_pb_line_break_holder] --> font-style: italic;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.post-main_text span{<!-- [et_pb_line_break_holder] --> font-style: italic;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.post-main_text strong{<!-- [et_pb_line_break_holder] --> font-family: 'Open Sans', sans-serif !important;<!-- [et_pb_line_break_holder] --> color: #0d4c92;<!-- [et_pb_line_break_holder] --> font-weight: 400;<!-- [et_pb_line_break_holder] --> font-size: 20px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.et_post_meta_wrapper img{<!-- [et_pb_line_break_holder] --> width: 400px !important;<!-- [et_pb_line_break_holder] --> height: 280px !important;<!-- [et_pb_line_break_holder] --> float: left;<!-- [et_pb_line_break_holder] --> margin-right: 20px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.et_post_meta_wrapper .entry-title{<!-- [et_pb_line_break_holder] --> font-size: 26px;<!-- [et_pb_line_break_holder] --> color: #0d4c92;<!-- [et_pb_line_break_holder] --> font-weight: 600;<!-- [et_pb_line_break_holder] --> margin-bottom: 8px;<!-- [et_pb_line_break_holder] --> text-decoration: none;<!-- [et_pb_line_break_holder] --> font-family: 'Open Sans', sans-serif !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.single.et_pb_pagebuilder_layout.et_full_width_page .et_post_meta_wrapper {<!-- [et_pb_line_break_holder] --> width: 100% !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.post-meta>a, .comments-number{<!-- [et_pb_line_break_holder] -->display:none !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.single.et_pb_pagebuilder_layout.et_full_width_page .et_post_meta_wrapper {<!-- [et_pb_line_break_holder] --> padding-top: 0 !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.blog_bg{<!-- [et_pb_line_break_holder] -->padding: 120px 15px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->#left-area {<!-- [et_pb_line_break_holder] --> padding-bottom: 0 !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.single .et_pb_post{<!-- [et_pb_line_break_holder] --> padding-bottom: 0 !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.single .et_pb_post{<!-- [et_pb_line_break_holder] --> margin-bottom: 0 !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@media (max-width: 767px){<!-- [et_pb_line_break_holder] -->.subscribe_bg{<!-- [et_pb_line_break_holder] --> margin-bottom: 60px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.ghj {<!-- [et_pb_line_break_holder] --> margin-bottom: -60px !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.ghj{<!-- [et_pb_line_break_holder] -->margin-top:40px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.et_post_meta_wrapper img {<!-- [et_pb_line_break_holder] --> width: auto !important;<!-- [et_pb_line_break_holder] --> height: auto !important;<!-- [et_pb_line_break_holder] --> float: left;<!-- [et_pb_line_break_holder] --> margin-right: 20px;<!-- [et_pb_line_break_holder] --> max-width: 100% !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->#categories-bbb{<!-- [et_pb_line_break_holder] --> padding-top: 10px;<!-- [et_pb_line_break_holder] --> margin-top: 0;<!-- [et_pb_line_break_holder] --> margin-bottom: 10px;<!-- [et_pb_line_break_holder] --> border-bottom: 2px solid #0d4c92;<!-- [et_pb_line_break_holder] --> border-top: 2px solid #0d4c92;<!-- [et_pb_line_break_holder] --> text-align: center;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.categ_title{<!-- [et_pb_line_break_holder] -->font-weight: bold;<!-- [et_pb_line_break_holder] -->color: #0d4c92;<!-- [et_pb_line_break_holder] --> font-size: 26px;<!-- [et_pb_line_break_holder] --> padding-bottom: 30px;<!-- [et_pb_line_break_holder] --> border-bottom: none;<!-- [et_pb_line_break_holder] --> padding-bottom: 10px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.categ_title:after {<!-- [et_pb_line_break_holder] --> content: 'f0dd ';<!-- [et_pb_line_break_holder] --> color: #0d4c92;<!-- [et_pb_line_break_holder] --> font-family: fontawesome;<!-- [et_pb_line_break_holder] --> margin-left: 5px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->#categories-bbb ul{<!-- [et_pb_line_break_holder] --> display: none;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->#categories-bbb ul.baccc {<!-- [et_pb_line_break_holder] --> display: block !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@media (max-width: 850px){<!-- [et_pb_line_break_holder] -->.et_post_meta_wrapper img {<!-- [et_pb_line_break_holder] --> width: auto !important;<!-- [et_pb_line_break_holder] --> height: auto !important;<!-- [et_pb_line_break_holder] --> float: none !important;<!-- [et_pb_line_break_holder] --> text-align: center !important;<!-- [et_pb_line_break_holder] --> margin: auto !important;<!-- [et_pb_line_break_holder] --> max-width: 100% !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.sitebar_col {<!-- [et_pb_line_break_holder] --> width: 190px !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][et_pb_code]<script><!-- [et_pb_line_break_holder] -->jQuery(document).ready(function($) {<!-- [et_pb_line_break_holder] --> \/\/ Stuff to do as soon as the DOM is ready. 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body_quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_quote_text_shadow_blur_strength_phone=&#8221;1px&#8221; button_text_shadow_horizontal_length_tablet=&#8221;0em&#8221; button_text_shadow_horizontal_length_phone=&#8221;0em&#8221; button_text_shadow_vertical_length_tablet=&#8221;0em&#8221; button_text_shadow_vertical_length_phone=&#8221;0em&#8221; button_text_shadow_blur_strength_tablet=&#8221;0em&#8221; button_text_shadow_blur_strength_phone=&#8221;0em&#8221; box_shadow_horizontal_image_tablet=&#8221;0px&#8221; box_shadow_horizontal_image_phone=&#8221;0px&#8221; box_shadow_vertical_image_tablet=&#8221;0px&#8221; box_shadow_vertical_image_phone=&#8221;0px&#8221; box_shadow_blur_image_tablet=&#8221;40px&#8221; box_shadow_blur_image_phone=&#8221;40px&#8221; box_shadow_spread_image_tablet=&#8221;0px&#8221; box_shadow_spread_image_phone=&#8221;0px&#8221; box_shadow_horizontal_button_tablet=&#8221;0px&#8221; box_shadow_horizontal_button_phone=&#8221;0px&#8221; box_shadow_vertical_button_tablet=&#8221;0px&#8221; box_shadow_vertical_button_phone=&#8221;0px&#8221; box_shadow_blur_button_tablet=&#8221;40px&#8221; box_shadow_blur_button_phone=&#8221;40px&#8221; box_shadow_spread_button_tablet=&#8221;0px&#8221; box_shadow_spread_button_phone=&#8221;0px&#8221; text_shadow_horizontal_length_tablet=&#8221;0em&#8221; text_shadow_horizontal_length_phone=&#8221;0em&#8221; text_shadow_vertical_length_tablet=&#8221;0em&#8221; text_shadow_vertical_length_phone=&#8221;0em&#8221; text_shadow_blur_strength_tablet=&#8221;0em&#8221; text_shadow_blur_strength_phone=&#8221;0em&#8221;]<\/p>\n<h1 style=\"text-align: center;\">Pursuing best practices in demand planning,<\/h1>\n<h1 style=\"text-align: center;\">forecasting and inventory optimization<\/h1>\n<p>[\/et_pb_slide][\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; specialty=&#8221;on&#8221; parallax_method_1=&#8221;off&#8221; parallax_method_2=&#8221;off&#8221; module_class_1=&#8221;blog_col&#8221; module_class_2=&#8221;sitebar_col&#8221; module_class=&#8221;bloggg&#8221; _builder_version=&#8221;3.22&#8243; transparent_background=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221;][et_pb_column type=&#8221;2_3&#8243; specialty_columns=&#8221;2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_row_inner admin_label=&#8221;Row&#8221; module_class=&#8221;blog_glob&#8221; _builder_version=&#8221;3.25&#8243;][et_pb_column_inner saved_specialty_column_type=&#8221;2_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_code module_class=&#8221;append_categ&#8221;]<script><!-- [et_pb_line_break_holder] -->jQuery(document).ready(function($) {<!-- [et_pb_line_break_holder] --> \/\/ Stuff to do as soon as the DOM is ready. Use $() w\/o colliding with other libs<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->$(window).on('load', function(){<!-- [et_pb_line_break_holder] --> if ($(window).width() < 767 ) {<!-- [et_pb_line_break_holder] --> $(\".append_categ\").append($(\"#categories-bbb\"))<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] -->}); <!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->});<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][et_pb_text admin_label=&#8221;CONTENT&#8221; module_class=&#8221;post-main_text&#8221; _builder_version=&#8221;3.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p>\nIn order to reap the efficiency benefits of forecasting, you need the most accurate forecasts\u2014forecasts built on the most appropriate historical data. Most discussions of this issue tend to focus on the merits of using demand vs. shipment history\u2014and I&#8217;ll comment on this later. But first, let&#8217;s talk about the use of net vs. gross data.<\/p>\n<p><b>Net vs. Gross History<\/b><\/p>\n<p>Many planners are inclined to use net sales data to create their forecasts. Systems that track sales capture transactions as they occur and aggregate results into weekly or monthly periodic totals. In some cases, sales records account for returned purchases as negative sales and compute a net total. These net figures, which often mask real sales patterns, are fed into the forecasting system. The historical data used actually presents a false sense of what the customer wanted, and when they wanted it. This will carry forward into the forecast, with less than optimal results.<\/p>\n<p><!--more--><\/p>\n<p>Suppose your sales data is aggregated into monthly totals. If monthly net figures are used, and returns occur in the same month that they are purchased, no problem. The net activity for the month reflects actual demand. But what if the product is returned three or four months after it was purchased, as often occurs? The net figures are underestimate interest in the product for the month when the return is counted, and (it would seem) overestimate demand for the month of the initial sale. Reflecting product demand at the wrong time in this way interferes with the forecasting system&#8217;s ability to properly identify the pattern (or lack thereof) in the data.<\/p>\n<p>Since you fill orders you as you get them, you are hardly going to decline to ship because you think they might return the product in a few months. Customers wouldn\u2019t stand for that. So of course you want to know that such demand is likely to occur. If the orders are going to come, you need stock in your <a href=\"https:\/\/smartcorp.com\/service-level-driven-demand-planning-webinar\/\" target=\"_blank\" rel=\"noopener noreferrer\">inventory<\/a> to meet the demand, regardless of later returns. Using net figures is not the best practice in these situations.<\/p>\n<p>In most cases, data used in preparing forecasts needs to be based on gross figures. Returns can be forecast as a separate variable and used as a source of incoming supply. This will result in fewer unnecessary orders of new inventory. Ultimately, this approach better captures the true patterns in the data\u2014the heart of forecasting.<\/p>\n<p><b>Shipment vs. Demand Data<\/b><\/p>\n<p>A second important distinction regarding historical data may seem counter-intuitive. Forecasters are nearly always encouraged to use demand data because it is assumed to better reflect what the customer wanted and when. However, when you have the choice, it can sometimes be smarter to use shipment data.<\/p>\n<p>One guiding principle is to consider the accuracy of the data. In most businesses, the shipment data accurately reflects exactly what was shipped, while the demand data is often plagued with inaccuracies. Here are a few examples:<\/p>\n<p>Customers may know, for example, that you will be unable to fill their order. In that case, they may refrain from placing the order, holding off until they believe you have stock on hand to meet their needs. On the other hand, anxious customers may file multiple electronic orders, concerned that some miscommunication could prevent a vital order from being processed. When assured that one order has been accepted, they may cancel the additional orders. Then there is the case of a customer that has experienced stockouts with you in the past. They may increase the size of their orders to maximize the chance that inventory will be allocated to them.<\/p>\n<p>If such practices plague your order history, it may be more prudent to use shipping data. You can then use SmartForecasts&#8217; \u201cadjust history\u201d feature to fine tune the shipment data\u2014so it better reflects demand. You can certainly do the same on inaccurate demand data but often this will require much more effort than simply correcting for obvious cases where shipments are low one month and high the next due to a stock-out situation.<\/p>\n<p>Before making a decision on whether to use shipment or demand data, it is important to understand how orders and returns are accounted for in your system. Talk to your customer service reps and ask them about how they would account for these situations. Don\u2019t take your IT department\u2019s word for it. Exercise your judgment to get the best results.<\/p>\n<p>Making the right data choices will go a long way toward achieving valuable supply chain efficiencies. Take the time to read <a title=\"Using Shipment History: A Deadly Sin?\" href=\"http:\/\/www.demand-planning.com\/2012\/04\/20\/using-shipment-history-a-deadly-sin\/\">Michael Gilliland&#8217;s post on this topic<\/a> at the Institute of Business Forecasting and Planning&#8217;s blog, at demand-planning.com.<\/p>\n<p><i>Gregory Hartunian serves as President of Smart Software and as a member of the Board of Directors. He previously held the position of Vice President of Sales.<\/i><\/p>\n<p><a href=\"https:\/\/smartcorp.com\/smartforecasts\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1523\" src=\"https:\/\/smartcorp.com\/wp-content\/uploads\/2016\/08\/demand_bottom.png\" alt=\"\" width=\"700\" height=\"250\" srcset=\"https:\/\/smartcorp.com\/wp-content\/uploads\/2016\/08\/demand_bottom.png 700w, https:\/\/smartcorp.com\/wp-content\/uploads\/2016\/08\/demand_bottom-480x171.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 700px, 100vw\" \/><\/a><\/p>\n<p>[\/et_pb_text][et_pb_code module_class=&#8221;comment_sect&#8221;]<script><!-- [et_pb_line_break_holder] -->jQuery(document).ready(function($) {<!-- [et_pb_line_break_holder] --> \/\/ Stuff to do as soon as the DOM is ready. Use $() w\/o colliding with other libs<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->$(window).on('load', function(){<!-- [et_pb_line_break_holder] --> if ($(window).width() < 2000 ) {<!-- [et_pb_line_break_holder] --> $(\".comment_sect\").append($(\"#comment-wrap\"))<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> if ($(window).width() < 2000) {<!-- [et_pb_line_break_holder] --> $(\"#et-main-area\").prepend($(\".blog_bg \"))<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> if ($(window).width() < 2000 ) {<!-- [et_pb_line_break_holder] --> $(\".post-main_text\").prepend($(\".et_post_meta_wrapper\"))<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] -->}); <!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->});<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][et_pb_code admin_label=&#8221;Comment &#8221; module_class=&#8221;com-title&#8221;]<\/p>\n<div class=\"com_title\">Leave a Comment<\/div>\n<p>[\/et_pb_code][et_pb_code module_class=&#8221;append_subs&#8221;]<script><!-- [et_pb_line_break_holder] -->jQuery(document).ready(function($) {<!-- [et_pb_line_break_holder] --> \/\/ Stuff to do as soon as the DOM is ready. Use $() w\/o colliding with other libs<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->$(window).on('load', function(){<!-- [et_pb_line_break_holder] --> if ($(window).width() < 767 ) {<!-- [et_pb_line_break_holder] --> $(\".append_subs\").append($(\".ghj\"))<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] -->}); <!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->});<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][et_pb_code module_class=&#8221;append_share&#8221;]<script><!-- [et_pb_line_break_holder] -->jQuery(document).ready(function($) {<!-- [et_pb_line_break_holder] --> \/\/ Stuff to do as soon as the DOM is ready. 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[et_pb_line_break_holder] --> margin: auto;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.f_learn_more_text ul li{<!-- [et_pb_line_break_holder] --> text-align: center;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.glob-footer {<!-- [et_pb_line_break_holder] --> text-align: center;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --> .f_contact_us_bg{<!-- [et_pb_line_break_holder] -->margin-bottom:20px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.f_contact_us_text img {<!-- [et_pb_line_break_holder] --> margin-right: 6px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.f_contact_us_share img {<!-- [et_pb_line_break_holder] --> margin-right: 7px !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_fullwidth_code][et_pb_fullwidth_code _builder_version=&#8221;3.19.11&#8243;][\/et_pb_fullwidth_code][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Om de effici\u00ebntievoordelen van prognoses te benutten, hebt u de meest nauwkeurige prognoses nodig: prognoses die zijn gebaseerd op de meest geschikte historische gegevens. De meeste discussies over dit probleem hebben de neiging zich te concentreren op de verdiensten van het gebruik van de geschiedenis van vraag versus verzending - en ik zal hier later op ingaan. Maar laten we het eerst hebben over het gebruik van netto versus bruto gegevens.<\/p>","protected":false},"author":123,"featured_media":1569,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"In order to reap the efficiency benefits of forecasting, you need the most accurate forecasts\u2014forecasts built on the most appropriate historical data. Most discussions of this issue tend to focus on the merits of using demand vs. shipment history\u2014and I'll comment on this later. But first, let's talk about the use of net vs. gross data.\r\n\r\n<b>Net vs. Gross History<\/b>\r\n\r\nMany planners are inclined to use net sales data to create their forecasts. Systems that track sales capture transactions as they occur and aggregate results into weekly or monthly periodic totals. In some cases, sales records account for returned purchases as negative sales and compute a net total. These net figures, which often mask real sales patterns, are fed into the forecasting system. The historical data used actually presents a false sense of what the customer wanted, and when they wanted it. This will carry forward into the forecast, with less than optimal results.\r\n\r\n<!--more-->\r\n\r\nSuppose your sales data is aggregated into monthly totals. If monthly net figures are used, and returns occur in the same month that they are purchased, no problem. The net activity for the month reflects actual demand. But what if the product is returned three or four months after it was purchased, as often occurs? The net figures are underestimate interest in the product for the month when the return is counted, and (it would seem) overestimate demand for the month of the initial sale. Reflecting product demand at the wrong time in this way interferes with the forecasting system's ability to properly identify the pattern (or lack thereof) in the data.\r\n\r\nSince you fill orders you as you get them, you are hardly going to decline to ship because you think they might return the product in a few months. Customers wouldn\u2019t stand for that. So of course you want to know that such demand is likely to occur. If the orders are going to come, you need stock in your inventory to meet the demand, regardless of later returns. Using net figures is not the best practice in these situations.\r\n\r\nIn most cases, data used in preparing forecasts needs to be based on gross figures. Returns can be forecast as a separate variable and used as a source of incoming supply. This will result in fewer unnecessary orders of new inventory. Ultimately, this approach better captures the true patterns in the data\u2014the heart of forecasting.\r\n\r\n<b>Shipment vs. Demand Data<\/b>\r\n\r\nA second important distinction regarding historical data may seem counter-intuitive. Forecasters are nearly always encouraged to use demand data because it is assumed to better reflect what the customer wanted and when. However, when you have the choice, it can sometimes be smarter to use shipment data.\r\n\r\nOne guiding principle is to consider the accuracy of the data. In most businesses, the shipment data accurately reflects exactly what was shipped, while the demand data is often plagued with inaccuracies. Here are a few examples:\r\n\r\nCustomers may know, for example, that you will be unable to fill their order. In that case, they may refrain from placing the order, holding off until they believe you have stock on hand to meet their needs. On the other hand, anxious customers may file multiple electronic orders, concerned that some miscommunication could prevent a vital order from being processed. When assured that one order has been accepted, they may cancel the additional orders. Then there is the case of a customer that has experienced stockouts with you in the past. They may increase the size of their orders to maximize the chance that inventory will be allocated to them.\r\n\r\nIf such practices plague your order history, it may be more prudent to use shipping data. You can then use SmartForecasts' \u201cadjust history\u201d feature to fine tune the shipment data\u2014so it better reflects demand. You can certainly do the same on inaccurate demand data but often this will require much more effort than simply correcting for obvious cases where shipments are low one month and high the next due to a stock-out situation.\r\n\r\nBefore making a decision on whether to use shipment or demand data, it is important to understand how orders and returns are accounted for in your system. Talk to your customer service reps and ask them about how they would account for these situations. Don\u2019t take your IT department\u2019s word for it. Exercise your judgment to get the best results.\r\n\r\nMaking the right data choices will go a long way toward achieving valuable supply chain efficiencies. Take the time to read <a title=\"Using Shipment History: A Deadly Sin?\" href=\"http:\/\/www.demand-planning.com\/2012\/04\/20\/using-shipment-history-a-deadly-sin\/\">Michael Gilliland's post on this topic<\/a> at the Institute of Business Forecasting and Planning's blog, at demand-planning.com.\r\n\r\n<i>Gregory Hartunian serves as President of Smart Software and as a member of the Board of Directors. He previously held the position of Vice President of Sales.<\/i>","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[205,30],"tags":[37,27,38,29,31,39,40,41,42,43,44],"class_list":["post-64","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-forecasting","tag-accuracy","tag-demand","tag-demand-data","tag-efficiency","tag-forecasting-2","tag-gross-history","tag-net-history","tag-returns","tag-sales-pattern","tag-shipment-data","tag-stock-out"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Forecasting With the Right Data - Smart SOFTWARE<\/title>\n<meta name=\"description\" content=\"This article covers the common mistakes in choosing the right data to deliver the most accurate inventory planning forecasts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartcorp.com\/nl\/blog\/voorspellen-met-de-juiste-gegevens\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Forecasting With the Right Data - 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