{"id":10803,"date":"2023-05-17T08:00:57","date_gmt":"2023-05-17T12:00:57","guid":{"rendered":"https:\/\/smartcorp.com\/forecasting\/the-role-of-trust-in-the-demand-forecasting-process-part-2-what-copy\/"},"modified":"2023-05-17T08:53:52","modified_gmt":"2023-05-17T12:53:52","slug":"correlacion-frente-a-causalidad-es-esto-relevante-para-su-trabajo","status":"publish","type":"post","link":"https:\/\/smartcorp.com\/es\/forecasting\/correlation-vs-causation-relevant-to-your-demand-planning-forecasting\/","title":{"rendered":"Correlaci\u00f3n frente a causalidad: \u00bfes esto relevante para su trabajo?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Row&#8221; module_class=&#8221;blog_glob&#8221; _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; saved_specialty_column_type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text content_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;CONTENT&#8221; module_class=&#8221;post-main_text&#8221; _builder_version=&#8221;4.21.0&#8243; header_3_text_color=&#8221;#0c71c3&#8243; header_3_font_size=&#8221;19px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; z_index_tablet=&#8221;500&#8243; text_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_text_shadow_blur_strength_tablet=&#8221;1px&#8221; link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_2_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_2_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_2_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_3_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_3_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_3_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_4_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_4_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_4_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_5_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_5_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_5_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Outside of work, you may have heard the famous dictum \u201cCorrelation is not causation.\u201d It may sound like a piece of theoretical fluff that, though involved in a recent Noble Prize in economics, isn\u2019t relevant to your work as a demand planner. Is so, you may be only partially correct.<\/p>\n<p><strong>Extrapolative vs Causal Models<\/strong><\/p>\n<p>Most demand forecasting uses extrapolative models. Also called time-series models, these forecast demand using only the past values of an item\u2019s demand. Plots of past values reveal trend and seasonality and volatility, so there is a lot they are good for. But there is another type of model \u2013 causal models \u2014that can potentially improve forecast accuracy beyond what you can get from extrapolative models.<\/p>\n<p>Causal models bring more input data to the forecasting task: information on presumed forecast \u201cdrivers\u201d external to the demand history of an item. Examples of potentially useful causal factors include macroeconomic variables like the inflation rate, the rate of GDP growth, and raw material prices. Examples not tied to the national economy include industry-specific growth rates and your own and competitors\u2019 ad spending.\u00a0 These variables are usually used as inputs to regression models, which are equations with demand as an output and causal variables as inputs.<\/p>\n<p><strong>Forecasting using Causal Models<\/strong><\/p>\n<p>Many firms have an S&amp;OP process that involves a monthly review of statistical (extrapolative) forecasts in which management adjusts forecasts based on their judgement. Often this is an indirect and subjective way to work causal models into the process without doing the regression modeling.<\/p>\n<p>To actually make a causal regression model, first you have to nominate a list of potentially-useful causal predictor variables. These may come from your subject matter expertise. For example, suppose you manufacture window glass. Much of your glass may end up in new homes and new office buildings. So, the number of new homes and offices being built are plausible predictor variables in a regression equation.<\/p>\n<p>There is a complication here: if you are using the equation to predict something, you must first predict the predictors. For example, sales of glass next quarter may be strongly related to numbers of new homes and new office buildings next quarter. But how many new homes will there be next quarter? That\u2019s its own forecasting problem. So, you have a potentially powerful forecasting model, but you have extra work to do to make it usable.<\/p>\n<p>There is one way to simplify things: if the predictor variables are \u201clagged\u201d versions of themselves. For example, the number of new building permits issued six months ago may be a good predictor of glass sales next month. You don\u2019t have to predict the building permit data \u2013 you just have to look it up.<\/p>\n<p><strong>Is it a causal relationship or just a spurious correlation?<\/strong><\/p>\n<p>Causal models are the real deal: there is an actual mechanism that relates the predictor variable to the predicted variable. The example of predicting glass sales from building permits is an example.<\/p>\n<p>A correlation relationship is more iffy. There is a statistical association that may or may not provide a solid basis for forecasting. For example, suppose you sell a product that happens to appeal most strongly to Dutch people but you don\u2019t realize this. The Dutch are, on average, the tallest people in Europe. If your sales are increasing and the average height of Europeans is increasing, you might use that relationship to good effect. However, if the proportion of Dutch in the Euro zone is decreasing while the average height is increasing because the mix of men versus women is shifting toward men, what can go wrong? You will expect sales to increase because average height is increasing. But your sales are really mostly to the Dutch, and their relative share of the population is shrinking, so your sales are really going to decrease instead. In this case the association between sales and customer height is a spurious correlation.<\/p>\n<p>How can you tell the difference between true and spurious relationships? The gold standard is to do a rigorous scientific experiment. But you are not likely to be in position to do that. Instead, you have to rely on your personal \u201cmental model\u201d of how your market works. If your hunches are right, then your potential causal models will correlate with demand and causal modeling will pay off for you, either to supplement extrapolative models or to replace them.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/smartcorp.com\/demandplanner\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1523 \" src=\"https:\/\/smartcorp.com\/wp-content\/uploads\/2016\/08\/demand_bottom.png\" alt=\"\" width=\"837\" height=\"299\" srcset=\"https:\/\/smartcorp.com\/wp-content\/uploads\/2016\/08\/demand_bottom.png 837w, https:\/\/smartcorp.com\/wp-content\/uploads\/2016\/08\/demand_bottom-480x171.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 837px, 100vw\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fuera del trabajo, es posible que haya escuchado el famoso dicho &quot;Correlaci\u00f3n no es causalidad&quot;. Puede sonar como una tonter\u00eda te\u00f3rica que, aunque involucrada en un Premio Noble reciente en econom\u00eda, no es relevante para su trabajo como planificador de la demanda. De ser as\u00ed, es posible que solo tengas raz\u00f3n en parte.<\/p>","protected":false},"author":122,"featured_media":10808,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>[et_pb_section fb_built=\"1\" admin_label=\"section\" module_class=\"blog_css\" _builder_version=\"3.22\" transparent_background=\"off\" make_fullwidth=\"off\" use_custom_width=\"off\" width_unit=\"on\" global_colors_info=\"{}\"][et_pb_row admin_label=\"row\" _builder_version=\"3.25\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"3.0.47\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_code admin_label=\"CSS\" _builder_version=\"4.10.7\" global_colors_info=\"{}\"]<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.blog_glob img {<!-- 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--> margin-bottom: 30px;<!-- [et_pb_line_break_holder] -->font-family: 'Open Sans', sans-serif;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.blog_bg{<!-- [et_pb_line_break_holder] -->padding: 120px 15px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.post-content p{<!-- [et_pb_line_break_holder] --> display: inline-block !important;<!-- [et_pb_line_break_holder] --> float: right;<!-- [et_pb_line_break_holder] --> height: 174px;<!-- [et_pb_line_break_holder] --> display: -webkit-box !important;<!-- [et_pb_line_break_holder] --> -webkit-line-clamp: 7;<!-- [et_pb_line_break_holder] --> -webkit-box-orient: vertical;<!-- [et_pb_line_break_holder] --> overflow: hidden;<!-- [et_pb_line_break_holder] --> text-overflow: ellipsis;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.et_pb_post .entry-featured-image-url{<!-- [et_pb_line_break_holder] --> float: left;<!-- [et_pb_line_break_holder] --> margin-right: 25px;<!-- [et_pb_line_break_holder] --> display: inline-block !important;<!-- [et_pb_line_break_holder] -->position: absolute !important;<!-- [et_pb_line_break_holder] --> bottom: 55px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --> .post-meta {<!-- [et_pb_line_break_holder] --> display: block !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.et_pb_widget ul li {<!-- [et_pb_line_break_holder] --> border-bottom: 1px solid #a3a3a3;<!-- [et_pb_line_break_holder] --> padding-bottom: 5px;<!-- [et_pb_line_break_holder] --> margin-bottom: 20px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.rpwwt-post-title{<!-- [et_pb_line_break_holder] -->height: 50px;<!-- [et_pb_line_break_holder] --> display: -webkit-box;<!-- [et_pb_line_break_holder] --> -webkit-line-clamp: 2;<!-- [et_pb_line_break_holder] --> -webkit-box-orient: vertical;<!-- [et_pb_line_break_holder] --> overflow: hidden;<!-- [et_pb_line_break_holder] --> text-overflow: ellipsis;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.rpwwt-post-excerpt{<!-- [et_pb_line_break_holder] --> height: 34px;<!-- [et_pb_line_break_holder] --> display: -webkit-box;<!-- [et_pb_line_break_holder] --> -webkit-line-clamp: 2;<!-- [et_pb_line_break_holder] --> -webkit-box-orient: vertical;<!-- [et_pb_line_break_holder] --> overflow: hidden;<!-- [et_pb_line_break_holder] --> text-overflow: ellipsis;<!-- [et_pb_line_break_holder] --> margin-bottom: 20px;<!-- [et_pb_line_break_holder] --> color: #707070;<!-- [et_pb_line_break_holder] --> font-size: 12px;<!-- [et_pb_line_break_holder] --> line-height: 16px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.rpwwt-widget ul li a{<!-- [et_pb_line_break_holder] --> color: #0d4c92 !important;<!-- [et_pb_line_break_holder] --> font-size: 14px;<!-- [et_pb_line_break_holder] --> font-weight: 600;<!-- [et_pb_line_break_holder] --> margin-bottom: 3px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->#categories-2 .cat-item a{<!-- [et_pb_line_break_holder] --> text-decoration: none;<!-- [et_pb_line_break_holder] --> font-size: 16px;<!-- [et_pb_line_break_holder] --> line-height: 32px;<!-- [et_pb_line_break_holder] --> color: #3c3c3c !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.blog_glob article{<!-- [et_pb_line_break_holder] -->box-shadow: 0px 0px 5px silver;<!-- [et_pb_line_break_holder] --> margin-bottom: 44px;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->position: relative;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.blog_glob article h2 a{<!-- [et_pb_line_break_holder] -->font-size: 26px;<!-- [et_pb_line_break_holder] --> color: #0d4c92 !important;<!-- [et_pb_line_break_holder] --> font-weight: 600;<!-- [et_pb_line_break_holder] --> margin-bottom: 8px;<!-- [et_pb_line_break_holder] -->font-family: 'Open Sans', sans-serif;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.blog_top_title {<!-- [et_pb_line_break_holder] -->font-size: 38px;<!-- [et_pb_line_break_holder] --> color: #ffffff;<!-- [et_pb_line_break_holder] --> text-transform: uppercase;<!-- [et_pb_line_break_holder] --> font-weight: 600;<!-- [et_pb_line_break_holder] --> font-family: 'Open Sans', sans-serif;<!-- [et_pb_line_break_holder] --> margin-bottom: 4px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.blog_top_text{<!-- [et_pb_line_break_holder] --> font-size: 20px;<!-- [et_pb_line_break_holder] --> color: #ffffff;<!-- [et_pb_line_break_holder] --> text-transform: uppercase;<!-- [et_pb_line_break_holder] --> font-weight: 600;<!-- [et_pb_line_break_holder] --> font-family: 'Open Sans', sans-serif;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.blog_glob img{<!-- [et_pb_line_break_holder] --> width: 195px;<!-- [et_pb_line_break_holder] --> height: 183px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.et_pb_posts a.more-link{<!-- [et_pb_line_break_holder] -->text-decoration: none;<!-- [et_pb_line_break_holder] --> background: #14954a;<!-- [et_pb_line_break_holder] --> color: #ffffff;<!-- [et_pb_line_break_holder] --> padding: 11px 15px;<!-- [et_pb_line_break_holder] --> font-size: 16px;<!-- [et_pb_line_break_holder] --> width: auto;<!-- [et_pb_line_break_holder] --> display: inline-block !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.post-meta{<!-- [et_pb_line_break_holder] --> color: #a3a3a3 !important;<!-- [et_pb_line_break_holder] --> font-size: 13px !important;<!-- [et_pb_line_break_holder] --> border-bottom: 1px solid #a3a3a3 !important;<!-- [et_pb_line_break_holder] --> padding-bottom: 10px !important;<!-- [et_pb_line_break_holder] --> margin-bottom: 19px !important;<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> .post-content p{<!-- [et_pb_line_break_holder] --> margin-bottom: 12px !important;<!-- [et_pb_line_break_holder] --> padding-bottom: 18px !important;<!-- [et_pb_line_break_holder] --> color: #707070 !important;<!-- [et_pb_line_break_holder] --> font-size: 16px !important;<!-- [et_pb_line_break_holder] --> line-height: 24px !important;<!-- [et_pb_line_break_holder] --> border-bottom: 1px solid #a3a3a3 !important;<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] -->.post-meta .author.vcard a{<!-- [et_pb_line_break_holder] --> font-style: italic !important;<!-- [et_pb_line_break_holder] --> color: #a3a3a3 !important;<!-- [et_pb_line_break_holder] --> font-size: 13px !important;<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] -->@media (max-width: 1150px){<!-- [et_pb_line_break_holder] -->.post-content {<!-- [et_pb_line_break_holder] --> width: 60%;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@media (max-width: 1060px){<!-- [et_pb_line_break_holder] -->.post-content {<!-- [et_pb_line_break_holder] --> width: 55%;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@media (max-width: 980px){<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.blog_glob{<!-- [et_pb_line_break_holder] -->width: auto;<!-- [et_pb_line_break_holder] --> float: left;<!-- [et_pb_line_break_holder] --> display: inline-block;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.blog_glob article{<!-- [et_pb_line_break_holder] -->width:auto;<!-- [et_pb_line_break_holder] --> padding: 45px 20px 10px 20px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.bloggg>div{<!-- [et_pb_line_break_holder] -->margin: auto;<!-- [et_pb_line_break_holder] --> width: 80%;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.et_pb_column .et_pb_blog_grid .column.size-1of2, .et_pb_column .et_pb_widget:nth-child(n) {<!-- [et_pb_line_break_holder] --> width: 100% !important;<!-- [et_pb_line_break_holder] --> margin: 0 7.5% 7.5% 0 !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.blog_col {<!-- [et_pb_line_break_holder] --> width: 56% !important;<!-- [et_pb_line_break_holder] --> display: inline-block;<!-- [et_pb_line_break_holder] --> float: left;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.sitebar_col{<!-- [et_pb_line_break_holder] --> width: 230px !important;<!-- [et_pb_line_break_holder] --> display: inline-block;<!-- [et_pb_line_break_holder] --> float: right;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width: 930px){<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.bloggg>div{<!-- [et_pb_line_break_holder] --> width: 85%;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@media (max-width: 870px){<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.bloggg>div{<!-- [et_pb_line_break_holder] --> width: 90%;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@media (max-width: 830px){<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.bloggg>div{<!-- [et_pb_line_break_holder] --> width: 97%;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@media (max-width: 767px){<!-- [et_pb_line_break_holder] -->.sitebar_col {<!-- [et_pb_line_break_holder] -->display:none;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.blog_col {<!-- [et_pb_line_break_holder] --> width: 100% !important;<!-- [et_pb_line_break_holder] --> display: block;<!-- [et_pb_line_break_holder] --> float: none;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.blog_glob {<!-- [et_pb_line_break_holder] --> width: 100%;<!-- [et_pb_line_break_holder] --> float: none;<!-- [et_pb_line_break_holder] --> display: block;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.blog_glob article {<!-- [et_pb_line_break_holder] --> width: 100%;<!-- [et_pb_line_break_holder] --> padding: 45px 20px 10px 20px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.ghj {<!-- [et_pb_line_break_holder] -->width: 280px;<!-- [et_pb_line_break_holder] --> margin: auto;<!-- [et_pb_line_break_holder] -->padding-bottom:20px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.et_pb_post .entry-featured-image-url {<!-- [et_pb_line_break_holder] --> float: none !important;<!-- [et_pb_line_break_holder] --> margin-right: 0 !important;<!-- [et_pb_line_break_holder] --> display: block !important;<!-- [et_pb_line_break_holder] --> position: relative !important;<!-- [et_pb_line_break_holder] --> bottom: 0 !important;<!-- [et_pb_line_break_holder] --> text-align: center !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.post-content {<!-- [et_pb_line_break_holder] --> display: none !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.blog_top_title {<!-- [et_pb_line_break_holder] --> line-height: 38px;<!-- [et_pb_line_break_holder] --> font-size: 34px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.blog_glob article h2 a {<!-- [et_pb_line_break_holder] --> line-height: 28px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.blog_bg {<!-- [et_pb_line_break_holder] --> padding: 50px 15px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->[\/et_pb_code][et_pb_code admin_label=\"A POST CSS\" _builder_version=\"4.10.7\" global_colors_info=\"{}\"]<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width: 1320px){<!-- [et_pb_line_break_holder] -->.blog_glob .relposts article img {<!-- [et_pb_line_break_holder] --> width: 160px !important;<!-- [et_pb_line_break_holder] --> height: 160px !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.relposts article {<!-- [et_pb_line_break_holder] --> width: 180px !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@media (max-width: 1160px){<!-- [et_pb_line_break_holder] -->.relposts article:nth-child(2) {<!-- [et_pb_line_break_holder] --> display:none !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.blog_glob .relposts article .entry-title{<!-- [et_pb_line_break_holder] --> height: 85px !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.relposts{<!-- [et_pb_line_break_holder] --> margin: auto;<!-- [et_pb_line_break_holder] --> float: none;<!-- [et_pb_line_break_holder] --> width: 390px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.relposts:after {<!-- [et_pb_line_break_holder] --> content: '';<!-- [et_pb_line_break_holder] --> display: block;<!-- [et_pb_line_break_holder] --> clear: both;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.blog_glob .relposts article h2 a{<!-- [et_pb_line_break_holder] --> font-size: 13.08px !important;<!-- [et_pb_line_break_holder] --> color: #0d4c92;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] -->.relposts article {<!-- [et_pb_line_break_holder] --> margin-bottom: 25px !important ;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.blog_glob .relposts article .entry-title{<!-- [et_pb_line_break_holder] -->margin-top:2px;<!-- [et_pb_line_break_holder] --> line-height: 0.7em !important;<!-- [et_pb_line_break_holder] --> height: 70px ;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.relposts article{<!-- [et_pb_line_break_holder] --> width: 212px ;<!-- [et_pb_line_break_holder] --> display: inline-block !important;<!-- [et_pb_line_break_holder] --> float: left !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.relposts article:nth-child(1) {<!-- [et_pb_line_break_holder] --> margin-right: 25px ;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.relposts article:nth-child(2) {<!-- [et_pb_line_break_holder] --> margin-right: 25px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.blog_glob .relposts article{<!-- [et_pb_line_break_holder] -->display: inline-block;<!-- [et_pb_line_break_holder] --> padding: 10px 10px 30px 10px !important;<!-- [et_pb_line_break_holder] --> box-shadow: 0px 0px 5px silver !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.blog_glob article{<!-- [et_pb_line_break_holder] --> padding: 10px 10px 30px 10px !important;<!-- [et_pb_line_break_holder] --> box-shadow: 0px 0px 5px silver !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.relposts .et_pb_post .entry-featured-image-url {<!-- [et_pb_line_break_holder] --> float: none !important;<!-- [et_pb_line_break_holder] --> margin-right: 0 !important;<!-- [et_pb_line_break_holder] --> display: block !important;<!-- [et_pb_line_break_holder] --> position: relative !important;<!-- [et_pb_line_break_holder] --> bottom: 0 !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.post-content{<!-- [et_pb_line_break_holder] -->display:none;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.relposts_title{<!-- [et_pb_line_break_holder] --> text-align: center;<!-- [et_pb_line_break_holder] --> font-size: 26px;<!-- [et_pb_line_break_holder] --> color: #0d4c92;<!-- [et_pb_line_break_holder] --> font-weight: 600;<!-- [et_pb_line_break_holder] --> margin-bottom: 15px;<!-- [et_pb_line_break_holder] --> margin-top: 70px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.widget_categories_jj{<!-- [et_pb_line_break_holder] --> margin-top: 60px;<!-- [et_pb_line_break_holder] --> margin-bottom: 60px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.widget_categories_jj ul li a {<!-- [et_pb_line_break_holder] --> text-decoration: none;<!-- [et_pb_line_break_holder] --> font-size: 16px;<!-- [et_pb_line_break_holder] --> line-height: 32px;<!-- [et_pb_line_break_holder] --> color: #3c3c3c;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.widget_categories_jj ul {<!-- [et_pb_line_break_holder] --> padding: 0 !important;<!-- [et_pb_line_break_holder] --> margin-top: 0;<!-- [et_pb_line_break_holder] --> list-style-type: none;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.categ_title {<!-- [et_pb_line_break_holder] --> font-family: 'Open Sans', sans-serif !important;<!-- [et_pb_line_break_holder] --> color: #0d4c92;<!-- [et_pb_line_break_holder] --> font-size: 26px;<!-- [et_pb_line_break_holder] --> padding-bottom: 30px;<!-- [et_pb_line_break_holder] --> border-bottom: 1px solid #a3a3a3;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.widget_categories_jj ul li{<!-- [et_pb_line_break_holder] -->text-decoration: none;<!-- [et_pb_line_break_holder] --> font-size: 16px;<!-- [et_pb_line_break_holder] --> line-height: 32px;<!-- [et_pb_line_break_holder] --> color: #3c3c3c;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.widget_categories_jj ul li {<!-- [et_pb_line_break_holder] --> list-style-type: none;<!-- [et_pb_line_break_holder] --> border-bottom: 1px solid #a3a3a3;<!-- [et_pb_line_break_holder] --> padding: 10px 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.share_blog{<!-- [et_pb_line_break_holder] -->margin:5px !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->div.wp_rp_content {<!-- [et_pb_line_break_holder] --> display: none !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.post-soc-icon img{<!-- [et_pb_line_break_holder] --> width: inherit !important;<!-- [et_pb_line_break_holder] --> height: inherit !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --> .post_soc {<!-- [et_pb_line_break_holder] --> position: absolute;<!-- [et_pb_line_break_holder] --> margin-left: -55px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.bloggg{<!-- [et_pb_line_break_holder] --> position: relative;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --> .post-soc-icon a img {<!-- [et_pb_line_break_holder] --> display: block;<!-- [et_pb_line_break_holder] --> margin-bottom: 7px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.post-soc-icon a {<!-- [et_pb_line_break_holder] --> text-decoration: none;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.post-main_text ul li:before {<!-- [et_pb_line_break_holder] --> content: '';<!-- [et_pb_line_break_holder] --> display: inline-block;<!-- [et_pb_line_break_holder] --> width: 7px;<!-- [et_pb_line_break_holder] --> height: 7px;<!-- [et_pb_line_break_holder] --> background: #00964d;<!-- [et_pb_line_break_holder] --> border-radius: 50%;<!-- [et_pb_line_break_holder] --> margin-bottom: 2px;<!-- [et_pb_line_break_holder] --> margin-right: 8px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.post-main_text ul li {<!-- [et_pb_line_break_holder] --> list-style-type: none;<!-- [et_pb_line_break_holder] --> line-height: 30px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.post-main_text {<!-- [et_pb_line_break_holder] -->text-align: justify; <!-- [et_pb_line_break_holder] --> color: #404040;<!-- [et_pb_line_break_holder] --> font-size: 16px !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.post-main_text a{<!-- [et_pb_line_break_holder] -->color: #0d4c92;<!-- [et_pb_line_break_holder] --> font-style: italic;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.post-main_text span{<!-- [et_pb_line_break_holder] --> font-style: italic;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.post-main_text strong{<!-- [et_pb_line_break_holder] --> font-family: 'Open Sans', sans-serif !important;<!-- [et_pb_line_break_holder] --> color: #0d4c92;<!-- [et_pb_line_break_holder] --> font-weight: 400;<!-- [et_pb_line_break_holder] --> font-size: 20px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.et_post_meta_wrapper .entry-title{<!-- [et_pb_line_break_holder] --> font-size: 26px;<!-- [et_pb_line_break_holder] --> color: #0d4c92;<!-- [et_pb_line_break_holder] --> font-weight: 600;<!-- [et_pb_line_break_holder] --> margin-bottom: 8px;<!-- [et_pb_line_break_holder] --> text-decoration: none;<!-- [et_pb_line_break_holder] --> font-family: 'Open Sans', sans-serif !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.single.et_pb_pagebuilder_layout.et_full_width_page .et_post_meta_wrapper {<!-- [et_pb_line_break_holder] --> width: 100% !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.post-meta>a, .comments-number{<!-- [et_pb_line_break_holder] -->display:none !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.single.et_pb_pagebuilder_layout.et_full_width_page .et_post_meta_wrapper {<!-- [et_pb_line_break_holder] --> padding-top: 0 !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.blog_bg{<!-- [et_pb_line_break_holder] -->padding: 120px 15px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->#left-area {<!-- [et_pb_line_break_holder] --> padding-bottom: 0 !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.single .et_pb_post{<!-- [et_pb_line_break_holder] --> padding-bottom: 0 !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.single .et_pb_post{<!-- [et_pb_line_break_holder] --> margin-bottom: 0 !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@media (max-width: 767px){<!-- [et_pb_line_break_holder] -->.subscribe_bg{<!-- [et_pb_line_break_holder] --> margin-bottom: 60px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.ghj {<!-- [et_pb_line_break_holder] --> margin-bottom: -60px !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.ghj{<!-- [et_pb_line_break_holder] -->margin-top:40px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.et_post_meta_wrapper img {<!-- [et_pb_line_break_holder] --> width: auto !important;<!-- [et_pb_line_break_holder] --> height: auto !important;<!-- [et_pb_line_break_holder] --> float: left;<!-- [et_pb_line_break_holder] --> margin-right: 20px;<!-- [et_pb_line_break_holder] --> max-width: 100% !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->#categories-bbb{<!-- [et_pb_line_break_holder] --> padding-top: 10px;<!-- [et_pb_line_break_holder] --> margin-top: 0;<!-- [et_pb_line_break_holder] --> margin-bottom: 10px;<!-- [et_pb_line_break_holder] --> border-bottom: 2px solid #0d4c92;<!-- [et_pb_line_break_holder] --> border-top: 2px solid #0d4c92;<!-- [et_pb_line_break_holder] --> text-align: center;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.categ_title{<!-- [et_pb_line_break_holder] -->font-weight: bold;<!-- [et_pb_line_break_holder] -->color: #0d4c92;<!-- [et_pb_line_break_holder] --> font-size: 26px;<!-- [et_pb_line_break_holder] --> padding-bottom: 30px;<!-- [et_pb_line_break_holder] --> border-bottom: none;<!-- [et_pb_line_break_holder] --> padding-bottom: 10px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.categ_title:after {<!-- [et_pb_line_break_holder] --> content: 'f0dd ';<!-- [et_pb_line_break_holder] --> color: #0d4c92;<!-- [et_pb_line_break_holder] --> font-family: fontawesome;<!-- [et_pb_line_break_holder] --> margin-left: 5px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->#categories-bbb ul{<!-- [et_pb_line_break_holder] --> display: none;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->#categories-bbb ul.baccc {<!-- [et_pb_line_break_holder] --> display: block !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@media (max-width: 850px){<!-- [et_pb_line_break_holder] -->.et_post_meta_wrapper img {<!-- [et_pb_line_break_holder] --> width: auto !important;<!-- [et_pb_line_break_holder] --> height: auto !important;<!-- [et_pb_line_break_holder] --> float: none !important;<!-- [et_pb_line_break_holder] --> text-align: center !important;<!-- [et_pb_line_break_holder] --> margin: auto !important;<!-- [et_pb_line_break_holder] --> max-width: 100% !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.sitebar_col {<!-- [et_pb_line_break_holder] --> width: 190px !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->[\/et_pb_code][et_pb_code global_colors_info=\"{}\"]<!-- [et_pb_line_break_holder] -->jQuery(document).ready(function($) {<!-- [et_pb_line_break_holder] --> \/\/ Stuff to do as soon as the DOM is ready. Use $() w\/o colliding with other libs<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> $(window).scroll(function() {<!-- [et_pb_line_break_holder] -->if ($(window).scrollTop() >= 400 ) {<!-- [et_pb_line_break_holder] --> $(\"#tabb\").css(\"position\",\"fixed\");<!-- [et_pb_line_break_holder] --> $(\"#tabb\").css(\"top\",\"170px\");<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->if ($(window).scrollTop() < 400 ) {<!-- [et_pb_line_break_holder] --> $(\"#tabb\").css(\"position\",\"absolute\");<!-- [et_pb_line_break_holder] --> $(\"#tabb\").css(\"top\",\"55px\"); <!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->if ($(window).width() < 767 ) {<!-- [et_pb_line_break_holder] --> $(\"#tabb\").css(\"position\",\"relative\");<!-- [et_pb_line_break_holder] --> $(\"#tabb\").css(\"top\",\"0px\");<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --> }); <!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->});<!-- [et_pb_line_break_holder] -->[\/et_pb_code][et_pb_code admin_label=\"Comment CSS\" global_colors_info=\"{}\"]<!-- [et_pb_line_break_holder] -->#comment-wrap {<!-- [et_pb_line_break_holder] --> padding-top: 20px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.com_title{<!-- [et_pb_line_break_holder] --> color: #00964d;<!-- [et_pb_line_break_holder] --> font-size: 20px;<!-- [et_pb_line_break_holder] --> font-weight: 600;<!-- [et_pb_line_break_holder] --> margin-bottom: 36px;<!-- [et_pb_line_break_holder] --> padding-top: 40px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.comment_sect {<!-- [et_pb_line_break_holder] --> position: relative;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.comment_area p{<!-- [et_pb_line_break_holder] --> font-size: 18px;<!-- [et_pb_line_break_holder] --> font-style: italic;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.reply-container,#comments,.comment-reply-title{<!-- [et_pb_line_break_holder] -->display:none;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.blog_glob article {<!-- [et_pb_line_break_holder] --> box-shadow: none !important;<!-- [et_pb_line_break_holder] --> margin-bottom: 0 !important;<!-- [et_pb_line_break_holder] --> padding: 20px 34px 10px 5px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.comment_area{<!-- [et_pb_line_break_holder] --> width: 90%;<!-- [et_pb_line_break_holder] --> float: right;<!-- [et_pb_line_break_holder] --> display: inline-block;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.comment_postinfo {<!-- [et_pb_line_break_holder] --> display: none;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->img.avatar.avatar-80.photo {<!-- [et_pb_line_break_holder] --> width: 50px;<!-- [et_pb_line_break_holder] --> height: 50px;<!-- [et_pb_line_break_holder] --> border-radius: 50%;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.form-submit{<!-- [et_pb_line_break_holder] --> position: absolute;<!-- [et_pb_line_break_holder] --> right: 25px;<!-- [et_pb_line_break_holder] --> bottom: 30px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.et_pb_module .et_pb_button:hover, .et_pb_button:hover {<!-- [et_pb_line_break_holder] --> padding: 0 !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.form-submit input:hover{<!-- [et_pb_line_break_holder] --> width: 44px;<!-- [et_pb_line_break_holder] --> height: 46px;<!-- [et_pb_line_break_holder] --> border-radius: 50%;<!-- [et_pb_line_break_holder] --> opacity: 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.form-submit input{<!-- [et_pb_line_break_holder] --> width: 44px;<!-- [et_pb_line_break_holder] --> height: 46px;<!-- [et_pb_line_break_holder] --> border-radius: 50%;<!-- [et_pb_line_break_holder] --> opacity: 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.form-submit:before {<!-- [et_pb_line_break_holder] --> content: '';<!-- [et_pb_line_break_holder] --> display: inline-block;<!-- [et_pb_line_break_holder] --> width: 46px;<!-- [et_pb_line_break_holder] --> height: 46px;<!-- [et_pb_line_break_holder] --> background-image: url(https:\/\/smartcorp.com\/wp-content\/uploads\/2017\/05\/comment.png);<!-- [et_pb_line_break_holder] --> background-repeat: no-repeat;<!-- [et_pb_line_break_holder] --> position: absolute;<!-- [et_pb_line_break_holder] --> z-index: 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.comment-form-author input{<!-- [et_pb_line_break_holder] --> width: 270px !important;<!-- [et_pb_line_break_holder] --> margin-right: 36px !important;<!-- [et_pb_line_break_holder] --> border-left: none !important;<!-- [et_pb_line_break_holder] --> border-right: none !important;<!-- [et_pb_line_break_holder] --> border-top: none !important;<!-- [et_pb_line_break_holder] --> border-color: #d6d6d6 !important;<!-- [et_pb_line_break_holder] --> height: 44px !important;<!-- [et_pb_line_break_holder] --> border-width: 1px !important;<!-- [et_pb_line_break_holder] --> margin-right: 20px !important;<!-- [et_pb_line_break_holder] --> background: transparent !important;<!-- [et_pb_line_break_holder] --> border-bottom: 1px solid #ccc !important;<!-- [et_pb_line_break_holder] --> font-family: 'Open Sans', sans-serif !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.comment-form-email input{<!-- [et_pb_line_break_holder] --> width: 270px !important;<!-- [et_pb_line_break_holder] --> border-left: none !important;<!-- [et_pb_line_break_holder] --> border-right: none !important;<!-- [et_pb_line_break_holder] --> border-top: none !important;<!-- [et_pb_line_break_holder] --> border-color: #d6d6d6 !important;<!-- [et_pb_line_break_holder] --> height: 44px !important;<!-- [et_pb_line_break_holder] --> border-width: 1px !important;<!-- [et_pb_line_break_holder] --> margin-right: 5px !important;<!-- [et_pb_line_break_holder] --> background: transparent !important;<!-- [et_pb_line_break_holder] --> border-bottom: 1px solid #ccc !important;<!-- [et_pb_line_break_holder] --> font-family: 'Open Sans', sans-serif !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.comment-form-comment textarea{<!-- [et_pb_line_break_holder] --> display: block;<!-- [et_pb_line_break_holder] --> width: 560px !important;<!-- [et_pb_line_break_holder] --> margin-top: 55px;<!-- [et_pb_line_break_holder] --> border-left: none !important;<!-- [et_pb_line_break_holder] --> border-right: none !important;<!-- [et_pb_line_break_holder] --> border-top: none !important;<!-- [et_pb_line_break_holder] --> height: 70px;<!-- [et_pb_line_break_holder] --> border-color: #d6d6d6 !important;<!-- [et_pb_line_break_holder] --> font-family: 'Open Sans', sans-serif;<!-- [et_pb_line_break_holder] --> background: transparent !important; <!-- [et_pb_line_break_holder] --> border-bottom: 1px solid #ccc !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.comment-notes{<!-- [et_pb_line_break_holder] -->display:none;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.comment_sect{<!-- [et_pb_line_break_holder] --> padding: 40px;<!-- [et_pb_line_break_holder] --> margin-top: 50px;<!-- [et_pb_line_break_holder] --> border: 1px solid #707070;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->#commentform{<!-- [et_pb_line_break_holder] --> position: relative;<!-- [et_pb_line_break_holder] -->display:flex;<!-- [et_pb_line_break_holder] -->display: -webkit-flex;<!-- [et_pb_line_break_holder] -->flex-direction: row;<!-- [et_pb_line_break_holder] --> flex-wrap: wrap;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->p.comment-notes {-webkit-order: 1;}<!-- [et_pb_line_break_holder] -->p.comment-form-comment {-webkit-order: 4;}<!-- [et_pb_line_break_holder] -->p.comment-form-author {-webkit-order: 2;}<!-- [et_pb_line_break_holder] -->p.comment-form-email {-webkit-order: 3;}<!-- [et_pb_line_break_holder] -->p.form-submit {-webkit-order: 5;}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/* Standard syntax *\/<!-- [et_pb_line_break_holder] -->p.comment-notes {order: 1;}<!-- [et_pb_line_break_holder] -->p.comment-form-comment {order: 4;}<!-- [et_pb_line_break_holder] -->p.comment-form-author {order: 2;}<!-- [et_pb_line_break_holder] -->p.comment-form-email {order: 3;}<!-- [et_pb_line_break_holder] -->p.form-submit {-webkit-order: 5;}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media (max-width: 1267px){<!-- [et_pb_line_break_holder] -->.comment-form-comment textarea{<!-- [et_pb_line_break_holder] --> width: 500px !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.comment-form-email input{<!-- [et_pb_line_break_holder] --> width: 240px !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.comment-form-author input{<!-- [et_pb_line_break_holder] --> width: 240px !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@media (max-width: 1150px){<!-- [et_pb_line_break_holder] -->.comment-form-comment textarea{<!-- [et_pb_line_break_holder] --> width: 420px !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.comment-form-email input{<!-- [et_pb_line_break_holder] --> width: 200px !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.comment-form-author input{<!-- [et_pb_line_break_holder] --> width: 200px !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.comment_area {<!-- [et_pb_line_break_holder] --> width: 80%;<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@media (max-width: 1150px){<!-- [et_pb_line_break_holder] -->.comment-form-comment textarea{<!-- [et_pb_line_break_holder] --> width: 100%!important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.comment-form-email input{<!-- [et_pb_line_break_holder] --> width: 210px !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.comment-form-author input{<!-- [et_pb_line_break_holder] --> width: 210px!important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@media (max-width: 1040px){<!-- [et_pb_line_break_holder] -->.comment-form-comment textarea{<!-- [et_pb_line_break_holder] --> width: 100%!important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.comment-form-email input{<!-- [et_pb_line_break_holder] --> width: 190px !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.comment-form-author input{<!-- [et_pb_line_break_holder] --> width: 190px!important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@media (max-width: 980px){<!-- [et_pb_line_break_holder] -->.comment-form-comment textarea{<!-- [et_pb_line_break_holder] --> width: 100%!important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.comment-form-comment{<!-- [et_pb_line_break_holder] --> display: block !important;<!-- [et_pb_line_break_holder] --> width: 100%;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.comment-form-email{<!-- [et_pb_line_break_holder] --> display: block !important;<!-- [et_pb_line_break_holder] --> width: 100%;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.comment-form-email input{<!-- [et_pb_line_break_holder] --> width: 100% !important;<!-- [et_pb_line_break_holder] -->}<!-- 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[et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->[\/et_pb_code][et_pb_code global_colors_info=\"{}\"]<!-- [et_pb_line_break_holder] -->jQuery(document).ready(function($) {<!-- [et_pb_line_break_holder] --> \/\/ Stuff to do as soon as the DOM is ready. Use $() w\/o colliding with other libs<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->$(window).on('load', function(){<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> if ($(window).width() < 2000 ) {<!-- [et_pb_line_break_holder] --> $(\".commentlist\").prepend($(\".comment-respond\"))<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->if ($(window).width() < 2000 ) {<!-- [et_pb_line_break_holder] --> $(\".comment_sect\").prepend($(\".com-title\"))<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] -->}); <!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->});<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->[\/et_pb_code][et_pb_code global_colors_info=\"{}\"]<!-- [et_pb_line_break_holder] -->jQuery(document).ready(function($) {<!-- [et_pb_line_break_holder] --> \/\/ Stuff to do as soon as the DOM is ready. Use $() w\/o colliding with other libs<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->$(document).ready(function (){<!-- [et_pb_line_break_holder] --> $(\".categ_title\").click(function(){<!-- [et_pb_line_break_holder] --> $(\"#categories-bbb ul\").toggleClass(\"baccc\");<!-- [et_pb_line_break_holder] --> }) <!-- [et_pb_line_break_holder] -->}); <!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->});<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.10.5\" _module_preset=\"default\" custom_margin=\"0px||||false|false\" custom_padding=\"0px||||false|false\" global_colors_info=\"{}\"][et_pb_row admin_label=\"Row\" module_class=\"blog_glob\" _builder_version=\"3.25\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" saved_specialty_column_type=\"2_3\" _builder_version=\"3.0.47\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_code module_class=\"append_categ\" global_colors_info=\"{}\"]<!-- [et_pb_line_break_holder] -->jQuery(document).ready(function($) {<!-- [et_pb_line_break_holder] --> \/\/ Stuff to do as soon as the DOM is ready. Use $() w\/o colliding with other libs<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->$(window).on('load', function(){<!-- [et_pb_line_break_holder] --> if ($(window).width() < 767 ) {<!-- [et_pb_line_break_holder] --> $(\".append_categ\").append($(\"#categories-bbb\"))<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] -->}); <!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->});<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->[\/et_pb_code][et_pb_text content_last_edited=\"off|desktop\" admin_label=\"CONTENT\" module_class=\"post-main_text\" _builder_version=\"4.14.4\" header_3_text_color=\"#0c71c3\" header_3_font_size=\"19px\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" z_index_tablet=\"500\" text_text_shadow_horizontal_length_tablet=\"0px\" text_text_shadow_vertical_length_tablet=\"0px\" text_text_shadow_blur_strength_tablet=\"1px\" link_text_shadow_horizontal_length_tablet=\"0px\" link_text_shadow_vertical_length_tablet=\"0px\" link_text_shadow_blur_strength_tablet=\"1px\" ul_text_shadow_horizontal_length_tablet=\"0px\" ul_text_shadow_vertical_length_tablet=\"0px\" ul_text_shadow_blur_strength_tablet=\"1px\" ol_text_shadow_horizontal_length_tablet=\"0px\" ol_text_shadow_vertical_length_tablet=\"0px\" ol_text_shadow_blur_strength_tablet=\"1px\" quote_text_shadow_horizontal_length_tablet=\"0px\" quote_text_shadow_vertical_length_tablet=\"0px\" quote_text_shadow_blur_strength_tablet=\"1px\" header_text_shadow_horizontal_length_tablet=\"0px\" header_text_shadow_vertical_length_tablet=\"0px\" header_text_shadow_blur_strength_tablet=\"1px\" header_2_text_shadow_horizontal_length_tablet=\"0px\" header_2_text_shadow_vertical_length_tablet=\"0px\" header_2_text_shadow_blur_strength_tablet=\"1px\" header_3_text_shadow_horizontal_length_tablet=\"0px\" header_3_text_shadow_vertical_length_tablet=\"0px\" header_3_text_shadow_blur_strength_tablet=\"1px\" header_4_text_shadow_horizontal_length_tablet=\"0px\" header_4_text_shadow_vertical_length_tablet=\"0px\" header_4_text_shadow_blur_strength_tablet=\"1px\" header_5_text_shadow_horizontal_length_tablet=\"0px\" header_5_text_shadow_vertical_length_tablet=\"0px\" header_5_text_shadow_blur_strength_tablet=\"1px\" header_6_text_shadow_horizontal_length_tablet=\"0px\" header_6_text_shadow_vertical_length_tablet=\"0px\" header_6_text_shadow_blur_strength_tablet=\"1px\" box_shadow_horizontal_tablet=\"0px\" box_shadow_vertical_tablet=\"0px\" box_shadow_blur_tablet=\"40px\" box_shadow_spread_tablet=\"0px\" use_border_color=\"off\" global_colors_info=\"{}\"]<\/p><p>Recently, I had an interesting conversation with an inventory manager and the VP Finance. We were discussing the benefits of being able to automatically optimize both reorder points and order quantities. The VP Finance was concerned that given their large supplier required minimum order quantities, they would not be able to benefit.\u00a0 He said his suppliers held all the power, forcing him to accept massive minimum order quantities and tying his hands. While he felt bad about this, he saw a silver lining: He didn\u2019t have to do any planning. He would accept a large inventory investment, but his customer service levels would the exceptional.\u00a0 Perhaps the large inventory investment was assumed to be the cost of doing business.<\/p><p>I pushed back and pointed out that he was not as powerless as he felt. He still had control of the other half of the procurement process: while he couldn\u2019t control how much to order, he could control when to order by adjusting the reorder point. In other words, there is always room for careful quantitative analysis in inventory management, even when you have one hand tied behind your back.<\/p><p><strong>An Example<\/strong><\/p><p>To put some numbers behind my argument, I created a scenario then analyzed it using our methodology to show how consequential it can be to use inventory optimization software even in constrained situations. In this scenario, item demand averages 2.2 units per day but varies significantly by day of week. Let\u2019s say the imaginary supplier insists on a minimum order quantity of 500 units (way out of proportion to demand) and fills replenishment orders in either three days or ten days in equal proportions (quite inconsistent). To spread the blame around, let\u2019s also suppose that the imaginary supplier\u2019s imaginary customer uses a foolish rule that the reorder point should be 10% of the minimum order quantity. (Why this rule? Too many companies use simple\/simplistic rules of thumb in lieu of proper analysis.)<\/p><p>So, we have a base case in which the order quantity is 500 units, and the reorder point is 50 units. In this case, the fill rate is 100%, but the average number of units on hand is a whopping 330. If the customer would simply lower the reorder point from 50 to 15, the fill rate would still be 99.5%, but the average stock on hand would drop by 11% to 295 units. Using the one hand not tied behind his back, the inventory manager could cut his inventory investment by more than 10%, which would be a noticeable win.<\/p><p>Incidentally, if the minimum order quantity were abolished, the customer would be free to arrive at a new and much better solution. Setting the order quantity to 45 and the reorder point to 25 would achieve a 99% fill rate at the cost of a daily on-hand level of only 35 units: nearly a 90% reduction in inventory investment: a major improvement over the status quo.<\/p><p><strong>Postscript<\/strong><\/p><p>These calculations are possible using our software, which can make visible the otherwise unknown relationships between inventory system design choices (e.g., order quantity and reorder point) and key performance indicators (e.g., average units on hand and fill rate).\u00a0 Armed with this ability to conduct these calculations, alternative arrangements with the supplier may now be considered. For example, what if, in exchange for paying a higher price per unit, the supplier agreed to a lower MOQ. Using the software to conduct an analysis of the key performance indicators using the \u201cwhat if\u201d costs and MOQs would reveal the cost per unit and MOQ that would be needed to develop a more profitable deal.\u00a0\u00a0 Once identified, all parties stand to benefit.\u00a0 The supplier now generates a better margin on sales of its products, and the buyer holds considerably less inventory yielding a holding cost reduction that dwarfs the added cost per unit.\u00a0 Everyone wins.<\/p><p>\u00a0<\/p><p>\u00a0<\/p><p><a href=\"https:\/\/smartcorp.com\/inventory-optimization\/\"><img class=\"aligncenter size-full wp-image-1527\" src=\"https:\/\/smartcorp.com\/wp-content\/uploads\/2016\/04\/optim_bottom.png\" alt=\"\" width=\"700\" height=\"250\" \/><\/a><\/p><p>[\/et_pb_text][et_pb_code module_class=\"comment_sect\" _builder_version=\"4.10.7\" global_colors_info=\"{}\"]<!-- [et_pb_line_break_holder] -->jQuery(document).ready(function($) {<!-- [et_pb_line_break_holder] --> \/\/ Stuff to do as soon as the DOM is ready. Use $() w\/o colliding with other libs<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->$(window).on('load', function(){<!-- [et_pb_line_break_holder] --> if ($(window).width() < 2000 ) {<!-- [et_pb_line_break_holder] --> $(\".comment_sect\").append($(\"#comment-wrap\"))<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> if ($(window).width() < 2000) {<!-- [et_pb_line_break_holder] --> $(\"#et-main-area\").prepend($(\".blog_bg \"))<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> if ($(window).width() < 2000 ) {<!-- [et_pb_line_break_holder] --> $(\".post-main_text\").prepend($(\".et_post_meta_wrapper\"))<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] -->}); <!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->});<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->[\/et_pb_code][et_pb_code admin_label=\"Comment \" module_class=\"com-title\" global_colors_info=\"{}\"]<\/p><div class=\"com_title\">Leave a Comment<\/div><p>[\/et_pb_code][et_pb_code module_class=\"append_subs\" global_colors_info=\"{}\"]<!-- [et_pb_line_break_holder] -->jQuery(document).ready(function($) {<!-- [et_pb_line_break_holder] --> \/\/ Stuff to do as soon as the DOM is ready. Use $() w\/o colliding with other libs<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->$(window).on('load', function(){<!-- [et_pb_line_break_holder] --> if ($(window).width() < 767 ) {<!-- [et_pb_line_break_holder] --> $(\".append_subs\").append($(\".ghj\"))<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] -->}); <!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->});<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->[\/et_pb_code][et_pb_code module_class=\"append_share\" global_colors_info=\"{}\"]<!-- [et_pb_line_break_holder] -->jQuery(document).ready(function($) {<!-- [et_pb_line_break_holder] --> \/\/ Stuff to do as soon as the DOM is ready. Use $() w\/o colliding with other libs<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->$(window).on('load', function(){<!-- [et_pb_line_break_holder] --> if ($(window).width() < 768 ) {<!-- [et_pb_line_break_holder] --> $(\".append_share\").append($(\".post_soc\"))<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] -->}); <!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->});<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->[\/et_pb_code][et_pb_text disabled_on=\"on||\" module_class=\"relposts_title\" _builder_version=\"3.27.4\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" text_orientation=\"center\" module_alignment=\"center\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\" global_colors_info=\"{}\"]Related Posts<br \/>[\/et_pb_text][et_pb_blog_2 posts_number=\"3\" include_categories=\"47,174,1\" include_related_categories=\"on\" 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