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Creativity, Inc. Uses Smart Software's SmartForecasts to Craft Better Inventory Management Solution

Belmont, Mass., June 22, 2005 - Smart Software, Inc., provider of industry-leading demand forecasting, planning, and inventory optimization solutions, today announced that Creativity, Inc. has purchased its flagship product, SmartForecasts Enterprise, to improve demand planning and inventory management at this privately-held distributor of arts and crafts supplies. Creativity will integrate SmartForecasts with the company's CMS ERP system to initiate a more sophisticated inventory management process to better quantify and predict demand patterns, and provide superior service to its customers.

Creativity Inc., based in Van Nuys, Calif., is a mid-sized importer and supplier of a variety of arts and crafts products, such as beads, scrapbooking supplies, paper crafting, and craft organization solutions. The company consists of four divisions: Blue Moon Beads, DMD, Crop-In-Style and Westrim Crafts, and manages more than 12,000 active SKUs in its inventory. Creativity will use SmartForecasts' forecasting and inventory optimization capabilities to provide accurate safety stock estimates and set service level inventory requirements. This will help to ensure more efficient distribution procedures and better merchandising support for its customers.

"With our growing business we need more horsepower to get the job done," said Nick Lazarou, Vice President of Supply Chain Management at Creativity, Inc. " SmartForecasts will enable us to add accurate statistically-based forecasting to our collaborative demand forecasting process. This capability will help us do a better job of managing our inventories and providing superior customer service."

Smart Software has provided Creativity Inc, with business planning consultation and comprehensive product training. Additionally, Smart Software will supervise and support the integration of SmartForecasts with the company's ERP system.

About Smart Software
Founded in 1984, Smart Software, Inc. is a leader in providing businesses with enterprise-wide demand forecasting, planning and inventory optimization solutions. Smart Software's flagship product, SmartForecasts, has thousands of customers worldwide, including midmarket enterprises and Fortune 500 companies, such as Monsanto, Mitsubishi, Siemens, Labatt Breweries, Pfizer, GE and Coca-Cola. SmartForecasts gives demand planners the tools to handle sales seasonality, promotions, new and aging products, multi-dimensional hierarchies, and intermittently demanded service parts and capital goods items. It also provides inventory managers with accurate estimates of the minimum inventory and safety stock required to meet future orders, thereby ensuring the most cost-effective inventory allocation to achieve desired service levels. Smart Software is headquartered in Belmont, Massachusetts and can be found on the World Wide Web at www.smartcorp.com.

SmartForecasts is a trademark of Smart Software, Inc. All other trademarks are the property of their respective owners.


For more information, please contact Smart Software, Inc., Four Hill Road, Belmont, MA 02478.
Phone: 1-800-SMART-99 (800-762-7899); FAX: 1-617-489-2748; E-mail: info@smartcorp.com

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Media Contacts:
Gregory Hartunian
Smart Software, Inc. gregoryh@smartcorp.com
Tel: 617-489-2743

John Comando
NeedhamGroup johnc@needhamgroup.com
Tel: 781-559-8061

   
   
   
   

   
   
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